Coors Gives Football Fans a Taste -- and Feel -- of the Pigksin.SACRAMENTO, Calif.--(BUSINESS WIRE)--Aug. 21, 1998--Northern California armchair quarterbacks will want to get their hands on some Coors beer soon! Coors Brewing brewing: see beer. Company, an industry-leader in innovative packaging, will offer adult football fans the opportunity to enjoy Coors Light and Original Coors beers in special, limited-edition "Pigskin" bottles and cans -- for a limited time only. Area adult consumers are among the first in the country to have within their reach Original Coors' 16- and 24-ounce "pigskin" cans. The can's graphics carry the color and look of a football's pebble-grained leather along with its distinctive lacing. The combination creates an instant, eye-catching look that will have almost every armchair quarterback warming up their arm during the season. However, the cans are available on a limited basis and are currently on-shelf at most convenient store locations. A 12-ounce version of the can will become available nationwide the week of Sept. 14. Also in September, Coors Light and Original Coors 12-ounce longneck long·neck n. A glass beer bottle with an elongated neck. "pigskin" bottles will appear primarily at on-premise retail accounts. Molded mold 1 n. 1. A hollow form or matrix for shaping a fluid or plastic substance. 2. A frame or model around or on which something is formed or shaped. 3. Something that is made in or shaped on a mold. directly into the bottle's glass are the leather-like grain and stitching found on a football. In addition, the bottles feature unique pressure-sensitive labels that provide laser-sharp graphics that appear as if they were painted on the bottles. In place of each brand's traditional label graphics, the "pigskin" bottles have a bold rendering of each brand's name scripted above a large, highly visual football. "The new Coors football bottles and cans are going to amaze consumers. You've got to see and feel these packages to believe them," said Patrick Edson, Marketing Director, Packaging Innovation. "We believe consumers will recognize Coors' efforts to continually add value and excitement to their purchase," said Edson. As part of a fully integrated approach, Coors also is featuring bold football graphics on Coors Light and Original Coors secondary packaging. The football packaging theme links to the brewer's Labor Day Labor Day, holiday celebrated in the United States and Canada on the first Monday in September to honor the laborer. It was inaugurated by the Knights of Labor in 1882 and made a national holiday by the U.S. Congress in 1894. consumer promotion and sweepstakes sweepstakes, contest or race, usually a horse race, on which a lottery is run. Prizes are awarded to the holders of winning tickets. In the case of a horse race, the draw is made from the names of all the horses entered in the race and vast numbers of blanks. -- The Coors Light "Win Tickets to the College National Football Championship Game." Sweepstakes winners will score a trip for two to the inaugural bowl game to determine which college football team is the undisputed national champion. Coors is noted for its special and award-winning packaging. The company has garnered three consecutive Clear Choice Awards from the Glass Packaging Institute The Glass Packaging Institute (GPI) is a trade association for the U.S. glass container industry. It lobbies on behalf of its members, while providing them with technical, promotional and public relations support. . Coors special packages that have captivated cap·ti·vate tr.v. cap·ti·vat·ed, cap·ti·vat·ing, cap·ti·vates 1. To attract and hold by charm, beauty, or excellence. See Synonyms at charm. 2. Archaic To capture. consumers in recent years include the Coors Bat Bottle, Ropin' Bottle, Big Bat Can Series and Racing Block. Coors is the nation's third-largest brewer and uses the finest ingredients in an all-natural brewing process to produce a complete line of malt beverages Malt beverage is an American term for both alcoholic and non-alcoholic fermented beverages, in which the primary ingredient is barley, which has been allowed to sprout ("malt") slightly before it is processed. . This year marks the company's 125th Anniversary. Editors' Note: Samples of these unique packages are available by calling Cinde Dolphin dolphin, fish dolphin, large, swift game fish, Coryphaena hipparus, also called dorado. It is of nearly worldwide distribution in warm waters. - 916/771-6406.
CONTACT: Coors Brewing Company
Cinde Dolphin, 916/771-6406
Dave Taylor, 303/277-3347
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