Coors Brewing Company Signs Historic Economic Covenant with National Black Economic Development Coalition.Coors Continues Commitment to African-American Community GOLDEN, Colo. -- Coors Brewing Company today reaffirmed its commitment to the African-American community with the historic signing of a national economic covenant with the National Black Economic Development Coalition (NBEDC), continuing a tradition of economic development and philanthropy initiated by Coors in 1984. The four-year covenant strengthens the company's commitment to provide economic opportunities for African-Americans in eight key areas: employment and diversity, marketing and advertising, distributorships, minority retailers, purchasing, professional and other financial services, corporate contributions and board representation. "The signing of the new covenant illustrates a renewed commitment on behalf of Coors Brewing Company and the African-American community to continue a mutually beneficial partnership," said NBEDC Co-Chair Stanley Washington. In announcing the new covenant, W. Leo Kiely, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Molson Coors Brewing Company Molson Coors Brewing Company (TSX: TAP; NYSE: TAP) is a company that was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005. , said: "Increased involvement of African-Americans at all levels of our business benefits both the Black community and Coors. Exemplary service from African-American suppliers and distributors are a key reason our great brands continue to grow. We're proud of the work we have done over the past 24 years, and we look forward to continuing our partnership to promote economic, philanthropic and educational outreach to the African-American community." Representatives of several NBEDC member organizations, including the National Association for the Advancement of Colored People National Association for the Advancement of Colored People (NAACP), organization composed mainly of American blacks, but with many white members, whose goal is the end of racial discrimination and segregation. (NAACP NAACP in full National Association for the Advancement of Colored People Oldest and largest U.S. civil rights organization. It was founded in 1909 to secure political, educational, social, and economic equality for African Americans; W.E.B. Du Bois and Ida B. ), the National Newspaper Publishers Association (NNPA NNPA National Newspaper Publishers Association NNPA Nuclear Non-Proliferation Act of 1978 NNPA National Nutrition Plan of Action (Sri Lanka) NNPA National Newspaper Promotion Association ), the California Package Store and Tavern Owners Association (CAL PAC) and representatives from Denver's African-American community were present at the signing. The covenant was signed in Las Vegas during the National Newspaper Publishers' Association's annual mid-winter conference. Since 2002, Coors has contributed nearly $4 million to African-American non-profit organizations. In 2007, expenditures with minority and women-owned businesses were approximately $205 million in advertising, construction, information technology, office furniture and supplies, packaging, promotional marketing products and other areas. Coors is committed to sustaining a diverse business enterprise. The diversity policies and practices of Coors Brewing Company, a Molson Coors subsidiary, have been widely and consistently recognized as among the most progressive in corporate America by watchdog groups and other independent observers such as Fortune magazine, NAACP, Business Ethics magazine, the Hispanic Association on Corporate Responsibility, the National Council of La Raza The National Council of La Raza (NCLR) is the largest Hispanic advocacy organization in the United States. The NCLR was founded in 1968 as a nonpartisan nonprofit organization dedicated to reducing discrimination and poverty and to improving the lives and economic opportunities of , Wider Opportunities for Women and The National Association of Women Business Owners The National Association of Women's Business Owners (NAWBO) is an organization in the United States founded in 1975 that has the purpose of networking the approximately 10. . About Coors Brewing Company Coors Brewing Company is a subsidiary of Molson Coors Brewing Company (NYSE NYSE See: New York Stock Exchange :TAP)(TSX TSX Toronto Stock Exchange (TSE before April, 2002) TSX Transfer from Stack Pointer to Index TSX True Space Extension :TAP). It is the third largest brewer in the U.S. The company's U.S. brands include Coors Light, Molson Canadian, Coors, George Killian's Irish Red, Keystone, Blue Moon, Coors NA and Zima. For more information on Coors Brewing Company, visit the company's Web site at www.coors.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion