Coors Brewing Company Selects Business Objects as Business Intelligence Standard.Business Editors/High-Tech Writers SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif.--(BUSINESS WIRE)--Sept. 23, 2002 Leading Maker of Malt Beverages to Use Analytic Applications Analytic Applications are a type of business application software, used to measure and improve the performance of business operations. More specifically, Analytic Applications are a type of Business Intelligence solution. from Business Objects for Executive Dashboard Business Objects (Nasdaq:BOBJ BOBJ Business Objects SA ), the world's leading provider of business intelligence (BI) solutions, today announced that Coors Brewing Company (NYSE NYSE See: New York Stock Exchange :RKY RKY Roentgen Kymography ), a leading maker of high-quality malt beverages, has chosen Business Objects as its enterprise BI standard. Business Objects solutions will be used in the sales and marketing divisions of Coors Brewing Company to gain timely and accurate information about its customers, products, and the success of marketing campaigns. In addition, Coors Brewing Company purchased BusinessObjects(TM) Application Foundation, an analytic application framework from Business Objects, to build an executive dashboard for top managers within Coors Brewing Company. The dashboard will give Coors executives information that focuses on key business performance indicators. "Coors shows a clear and powerful vision by turning to BI and analytic applications as a strategic company asset," said Dave Kellogg, senior group vice president of marketing at Business Objects. "Our analytics will allow Coors to track metrics over time in order to understand changing value, receive alerts on changes, predict customer behavior trends, and monitor product quality data. In the competitive brewing industry, this insight is invaluable." About Coors Brewing Company Adolph Coors Company The Golden, Colorado Adolph Coors Company was formerly a holding company controlled by the heirs of founder Adolph Coors. Its principal subsidiary is the Coors Brewing Company. It was founded in 1873. In 2005, the company merged with Molson, Inc. , traded on the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. under the ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors "RKY," is ranked among the 500 largest publicly traded corporations in the United States. Its principal subsidiary is Coors Brewing Company, the third-largest brewer in the U.S. With its headquarters and primary brewery in Golden, Colo., the company also owns the second-largest brewer in the United Kingdom, Coors Brewers Limited, and has brewing and packaging facilities in Elkton, Va., and Memphis, Tenn. Coors owns major facilities in Colorado to manufacture aluminum cans and ends, as well as bottles, and is a partner in ventures that operate these plants. About Business Objects Business Objects is the world's leading provider of business intelligence (BI) solutions. Business intelligence lets organizations access, analyze, and share information internally with employees and externally with customers, suppliers, and partners. It helps organizations improve operational efficiency, build profitable customer relationships, and develop differentiated product offerings. The company's products include data integration tools, the industry's leading integrated business intelligence platform, and a suite of enterprise analytic applications. Business Objects is the first to offer a complete BI solution that is composed of best-of-breed components, giving organizations the means to deploy end-to-end BI to the enterprise, from data extraction to analytic applications. Business Objects has more than 16,000 customers in over 80 countries. The company's stock is publicly traded under the ticker symbols NASDAQ: BOBJ and Euronext Paris (Euroclear code 12074). It is included in the SBF SBF Studium Biblicum Franciscanum (Franciscan School of Biblical Investigations; Jerusalem, Israel) SBF Small Block Ford (automotive engine) SBF Single Black Female SBF Société des Bourses Francaises 120 and IT CAC See Consumer Advisory Council. 50 French stock market indexes. Business Objects can be reached at 408/953-6000 and www.businessobjects.com. BusinessObjects is a registered trademark of Business Objects S.A. in the United States and/or other countries. Other company and product names may be trademarks of the respective companies with which they are associated. Business Objects product inquiries should contact 800/527-0580. |
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