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Coors Brewing Company Proudly Supports the Bank of America Atlanta Football Classic.


Long-Standing Classic Sponsor Coors Brewing Company Partners with the 100 Black Men of Atlanta's Project Success Program to Raise Scholarships

GOLDEN, Colo. -- Coors Brewing Company today announced it will sponsor the upcoming Bank of America
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Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world.
 Atlanta Football Classic. Coors has been a major sponsor of the popular Classic between two historically Black colleges and universities Historically black colleges and universities (HBCUs) are institutions of higher education in the United States that were established before 1964 with the intention of serving the African American community. They are often liberal arts colleges or universities.  (HBCUs) for most of the event's 18-year history.

The Bank of America Atlanta Football Classic is organized by The 100 Black Men of Atlanta, Inc. to benefit Project Success, the organization's post-secondary preparation and tuition assistance program The Tuition Assistance Program is a financial aid program for students who are New York State residents and are attending a post-secondary institution in New York.  for at-risk youth. Coors' involvement over the years has helped Project Success raise millions of dollars in scholarships for students from underserved communities.

"The Atlanta Football Classic offers an excellent opportunity to show our support of HBCUs and of community partners such as 100 Black Men of Atlanta," says Ervin Lee, director of African-American brand marketing/sales programming. "Once again, we are proud to share in the tradition and excitement surrounding this historical match-up between two fine teams."

This year's Bank of America Atlanta Football Classic features Tennessee State University Tennessee State University, at Nashville; coeducational; land-grant and state supported; est. 1912 as Tennessee Agriculture & Industrial State Normal School for Negroes; attained university status 1979.  (TSU) seeking gridiron revenge against Florida A&M University (FAMU FAMU Florida Agricultural and Mechanical University
FAMU Federación Argentina de Mujeres Universitarias (Spanish)
FAMU Federation of Australian Maritime Unions
FAMU Fault Alarm Monitor Unit
) at the Georgia Dome at 3:00 p.m. EDT on Saturday, September 30. The FAMU Rattlers secured a last-minute victory from the Tennessee Tigers in a close game last season, beating them 12 to 7. The game also will feature a stirring half-time performance by the powerful TSU Aristocrat of Bands and the mighty FAMU Marching 100.

For more information about Coors as a community partner, visit coors.com. To learn more about Project Success, visit 100blackmen-atlanta.org. For game information, visit atlantafootballclassic.com.

About Coors Brewing Company

Coors Brewing Company is a subsidiary of Molson Coors Brewing Company Molson Coors Brewing Company (TSX: TAP; NYSE: TAP) is a company that was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005.  (NYSE NYSE

See: New York Stock Exchange
:TAP) (TSX:TAP). It is the third largest brewer in the U.S. The Company's U.S. brands include Coors Light, Molson Canadian, Coors, Killian's Irish Red, Keystone, Blue Moon, Coors NA and Zima XXX. For more information on Molson Coors, visit the company's Web site, www.molsoncoors.com.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 28, 2006
Words:342
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