Coors Brewing Company Helps Kick off the American Family Insurance Weekend.Event Sponsor Coors Brewing Company is Proud of Its Long-Standing Support of the Indiana Black Expo's Efforts to Raise Scholarship Funds GOLDEN, Colo. -- Coors Brewing Company (NYSE NYSE See: New York Stock Exchange : TAP)(TSX: TAP) today announced that it is a proud sponsor of the American Family Insurance American Family Insurance Group (aka "AmFam") is a private mutual company which focuses on property, casualty and auto insurance, but also offers commercial insurance, life, health, and homeowners coverage, as well as investment and retirement-planning products. Classic Weekend featuring the Coca-Cola Circle City Classic The Coca-Cola Circle City Classic is an annual American football game featuring two historically black colleges/universities (HBCUs) that play at the RCA Dome in Indianapolis, Indiana. Football Game. This year's event, presented by the Indiana Black Expo Indiana Black Expo is a non for-profit organization headquartered in Indianapolis, Indiana that is responsible for overseeing the state's two largest cultural events: the Indiana Black Expo Summer Celebration, and the Coca-Cola Circle City Classic. (IBE), Inc., and the Indiana Sports Corporation, takes place Friday, October 6 through Sunday, October 8, in downtown Indianapolis. Each year, the whirlwind sequence of scholastic, cultural and athletic activities celebrates academic excellence and showcases the tradition of America's historically black colleges and universities Historically black colleges and universities (HBCUs) are institutions of higher education in the United States that were established before 1964 with the intention of serving the African American community. They are often liberal arts colleges or universities. (HBCUs). The event draws more than 175,000 people to the city and generates up to $100,000 in scholarship funds. Coors has helped sponsor this historic event for 16 years. "Once again, we are proud to share in the tradition and excitement surrounding this action-packed weekend and its tremendous impact on the community," says Ervin Lee, director of African-American brand marketing/sales programming. "It's a great way to show our support of America's HBCUs and community partners such as the Indiana Black Expo." The Coca-Cola Circle City Classic, a keystone event of the weekend, is one of the top black college football classics This is a list of black college football classics which take place between historically black colleges and universities which compete in college football in the United States. in America. In this year's game, the Central State University (CSU) Marauders, from Wilberforce, OH, take on the Hampton University Pirates from Hampton, VA, in a gridiron match-up that kicks off at 4:00 p.m. CDT at the RCA Dome. Another battle will take place at half-time between the CSU Invincible Marching Marauders and the HU Marching Force, two of the nation's top marching bands. For more information about Coors as a community partner, visit coors.com. To learn more about The Indiana Black Expo or the American Family Insurance Classic Weekend, visit indianablackexpo.com. About Coors Brewing Company Coors Brewing Company is a subsidiary of Molson Coors Brewing Company Molson Coors Brewing Company (TSX: TAP; NYSE: TAP) is a company that was created by the merger of two of North America's largest breweries: Molson of Canada, and Coors of the United States, on February 9, 2005. , (NYSE: TAP)(TSX: TAP). It is the third largest brewer in the U.S. The Company's U.S. brands include Coors Light, Molson Canadian, Coors, Killian's Irish Red, Keystone, Blue Moon, Coors NA and Zima XXX. For more information on Molson Coors, visit the company's Web site, www.molsoncoors.com. |
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