Coors Becomes First Brewer to Automate National Retail Pricing for Retail Chains Using viaLink's syncLink Service.Business Editors & High Tech Writers DALLAS--(BUSINESS WIRE)--Nov. 6, 2001 The viaLink Company (Nasdaq:VLNK VLNK Virtual Link VLNK Visited Link ) today said that Coors Brewing brewing: see beer. Co. had become the first brewer to automate the collection of national retail pricing information across a three-tiered distribution network using viaLink's syncLink(SM) service. The ability to provide retail chains with pricing information is expected to further increase the competitive strength of the Golden, Colo.-based brewer. More than 90 percent of the company's distributors are entering Coors and Molson product, pricing and promotional information into syncLink. Automated collection of retail pricing information streamlines the process and enables better customer service. Expense reductions are gained by reducing the manpower required for information gathering, keying and preparation of this information. At the same time, sales representatives can be more responsive to national chains through the remote accessibility of distributor pricing information, which can be shared onsite and segmented by division, brand, package or other criteria for use in planning more effective promotions. With syncLink, Coors independent distributors will become the first three-tiered distribution network to use and benefit from e-commerce technology on a widespread basis. syncLink -- in use by more than 750 suppliers, distributors and retailers -- dramatically reduces invoice errors, rework re·work tr.v. re·worked, re·work·ing, re·works 1. To work over again; revise. 2. To subject to a repeated or new process. n. and costly deductions. syncLink also allows companies to leverage their legacy systems for e-commerce, and provides a standards-compliant entree to advanced supply chain solutions like scan based promotions and collaborative planning, forecasting and replenishment replenishment the addition of an appropriate quantity of properly prepared solution containing the correct concentration of chemicals to the developer solutions used in radiography. (CPFR CPFR Collaborative Planning, Forecasting and Replenishment CPFR Collaborative Planning, Forecasting, and Replenishment (merchandising) CPFR Continuous Planning Forecasting & Replenishment CPFR Calling Party Forced Release ). The viaLink Company (Nasdaq:VLNK) is the leading provider of data synchronization Keeping data in two or more computers up-to-date so that each repository contains the identical information. Data in handheld devices and laptops often require synchronization with the data in a desktop machine or server. and advanced e-commerce services to the retail food industry supply chain. The viaLink Partner Package is a suite of services that use synchronized syn·chro·nize v. syn·chro·nized, syn·chro·niz·ing, syn·chro·niz·es v.intr. 1. To occur at the same time; be simultaneous. 2. To operate in unison. v.tr. 1. data to give trading partners visibility into product movement through the supply chain and enable collaborative business processes. For more information, visit viaLink's Web site: www.vialink.com. |
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