Cooper Iverson Marketing Names Director of Business Development; Established San Diego High-Tech PR Agency Welcomes Mireia Mangual to its Seasoned Management Team.

Business Editors

SAN DIEGO--(BUSINESS WIRE)--May 8, 2001

Cooper Iverson Marketing (CIM), a San Diego-based high technology public relations firm, Tuesday announced the appointment of Mireia Mangual as director of Business Development.

Mangual joins CIM from Weber Shandwick, where she supported European operations in agency marketing and new business. Mangual, who represents the newest addition to CIM's growing team of experienced high technology public relations professionals, will be responsible for driving the agency's expanding business development efforts through the pursuit and management of all prospective client and partner relationships.

"Mireia brings a wealth of diverse business experience to CIM, and we are pleased to introduce her as a valued member of our executive team," said Lorraine Iverson, CEO, Cooper Iverson Marketing. "Mireia's appointment demonstrates our commitment to establishing relationships with complementary service providers, both domestic and international, that will further expand our portfolio of public relations and strategic marketing services."

As director of business development, Mangual will be responsible for driving the firm's proactive and reactive new business efforts, managing the acquisition of prospective clients in the target markets of e-commerce, infrastructure, telecommunications and wireless technologies. In addition, she will oversee the development of CIM's partner network, through which strategic alliances will be established with complementary service providers. Mangual will also represent CIM through her participation in local and national technology and marketing associations.

Prior to joining CIM, Mangual held a dual position that included marketing duties and business development at the European offices of Weber Shandwick in London. She was in charge of managing the agency's internal and external public relations efforts, as well as devising and implementing new business procedures and coordinating the agency's pan-European partner network. Mangual's experience also includes employment at London-based Welcom Software Technology and several years in event management. Educated in both Barcelona, Spain and London, Mangual is fluent in English, Spanish and Catalan. Mangual obtained a bachelor's degree in Humanities from the University of London.

About Cooper Iverson Marketing

Cooper Iverson Marketing was founded in 1990 to assist technology companies in attaining visibility in the burgeoning business marketplace. Since then, CIM's flexible programs have leveraged a mix of media channels to effectively communicate clients' messages to targeted audiences in the most timely manner. CIM has served and continues to serve clients from all parts of the country in virtually all industries of high-tech. The company's areas of expertise include, but are not limited to: business-to-business e-commerce, Internet products and services, computer hardware, enterprise software, industrial computing, telecommunications, wireless networking and embedded systems.

For more information, contact Cooper Iverson Marketing, 3900 Fifth Ave., Suite 280, San Diego, Calif., 92103. Phone: [phone]; Fax: [phone]; E-mail: [e-mail], Web site: http://www.coopiver.com.