Cooper Iverson Marketing Introduces Investor Relations Practice and Opens Los Angeles Office.Business Editors SAN DIEGO--(BUSINESS WIRE)--June 19, 2001 High-Tech PR Agency Partners with Jane Welch to Deliver IR Services to Emerging Technology Companies Cooper Iverson Marketing (CIM (1) (Computer-Integrated Manufacturing) Integrating office/accounting functions with automated factory systems. Point of sale, billing, machine tool scheduling and supply ordering are part of CIM. ), a San Diego-based high technology public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm, Tuesday announced the addition of a strategic investor relations Investor relations The process by which the corporation communicates with its investors. practice to complement the agency's public relations and marketing service offerings. Based in the agency's newly established L.A. office, the investor relations practice will be led by Jane Welch, who has partnered with CIM as director of investor relations. The partnership is the first of many that CIM will introduce in efforts to offer new and expanded services that support clients' overall business and marketing objectives. Recognizing the importance of a differentiated and relevant brand, CIM designed its IR practice to support emerging technology companies in establishing brand strength that fully leverages their respective market potential. Through its new IR practice and strategic alliance with seasoned IR practitioner Welch, CIM will assist clients in building business-critical relationships, increasing awareness within the investment community, and ensuring that consistent messages are delivered to all key constituents through the IR process. The agency will offer a full range of investor relations services, including venture capital positioning and outreach, pre-and post-IPO communications management Communications management is the systematic planning, implementing, monitoring, and revision of all the channels of communication within an organization, and between organizations; it also includes the organization and dissemination of new communication directives connected with an , financial analyst relations Analyst relations is a corporate communications and public relations activity whereby businesses aim to influence technology industry analysts (also known as research analysts) who work for independent research and consulting firms. The two largest U.S. , and investor road show coordination and facilitation. "Cooper Iverson Marketing's ability to provide an integrated PR and IR offering will serve our clients well. Furthermore, with the introduction of Reg. FD, a company's ability to communicate in a strategic and consistent manner with all its constituencies, has never been more important," said Lorraine Iverson, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Cooper Iverson Marketing. "Jane's well-established industry reputation coupled with her considerable investor relations experience both in agency and corporate environments will help us deliver greater growth and success for our clients in the coming year." Prior to partnering with Cooper Iverson Marketing, Welch was vice president, corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. at EchoMail Inc. Welch has also served as senior investor relations specialist with FitzGerald Communications Inc., where she established the first investor relations business unit for the agency. Prior to her work with FitzGerald, Welch was manager shareholder communications for Phoenix Equity Planning Corp. (The Phoenix Mutual Funds), where she obtained Series 6 and 26 licenses and was instrumental in Phoenix Duff & Phelps and Phoenix National Fund mergers. "Jane knows how to build trust-based relationships with the people critical to your success," said Philip McLoughlin, chairman and CEO, Phoenix Investment Partners. "She is skilled in establishing investor confidence and brand loyalty and is an essential partner in investor relations and shareholder communications programs. Jane knows how to turn stakeholders into believers and believers into advocates." "I'm thrilled to be leading CIM's Investor Relations initiative, and to manage the agency's newly established Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. office," said Welch. "I look forward to not only collaborating with clients in the development and execution of their financial communications programs, but also to partnering with them to achieve their key business objectives in today's competitive new economy." Throughout her career, Welch has provided a variety of communications and investor relations services to both early stage and established multinational companies including American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. , Citigroup, Digital Equipment Corp., Exodus Communications, Gateway, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Lycos, and Sprint PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. . Welch received her bachelor of arts degree in journalism/career writing from Roger Williams University Roger Williams University, commonly abbreviated as RWU, is a private, coeducational American liberal arts university located on 120 acres in Bristol, Rhode Island, above Mt. Hope Bay. Founded in 1956, it was named for theologian and Rhode Island cofounder Roger Williams. in Bristol, R.I. About Cooper Iverson Marketing Cooper Iverson Marketing was founded in 1990 to assist technology companies in attaining visibility in the burgeoning business marketplace. Since then, CIM's flexible programs have leveraged a mix of media channels to effectively communicate clients, messages to targeted audiences in the most timely manner. CIM has served and continues to serve clients from all parts of the country in virtually all industries of high-tech. The company's areas of expertise include, but are not limited to: business-to-business e-commerce, Internet products and services, computer hardware, enterprise software, industrial computing, telecommunications, wireless networking and embedded systems. The office in Los Angeles is located at 15332 Antioch Street, No. 105, Pacific Palisades Palisades, cliffs along the west bank of the Hudson River, NE N.J. and SE N.Y., extending from N of Jersey City, N.J., to the vicinity of Piermont, N.Y., with a general altitude of from 350 ft to 550 ft (107–168 m). , Calif. 90272 and can be reached by phone at 310/230-6943, and by fax at 310/230-7998. For more information, contact Cooper Iverson Marketing, 3900 Fifth Ave., Suite 280, San Diego, Calif., 92103. Phone: 619/220-8555; Fax: 619/220-8977; E-mail: info@coopiver.com, Web site: www.coopiver.com. |
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