Coollogic and Multicode Partner to Bring iMigo to the Latin American Community; 150,000 iMigo's to be Deployed by the End of 2000.MIAMI--(BUSINESS WIRE)--Sept. 22, 1999-- Coollogic, an innovator and end-to-end solutions provider of Internet Ready(tm) appliances and software systems, and Multicode, Inc., a provider of state-of-the-art Internet solutions, computer consulting and systems integration, introduced the iMigo(tm), an Internet access See how to access the Internet. appliance, manufactured for the Latin American market. The iMigo enables television viewers to interactively surf the Web, by using their television and a wireless keyboard, bringing the power of the Internet to consumer's television sets. Both companies will demonstrate the iMigo and its capabilities at COMDEX The former, premier computer trade show in the U.S. Although it grew into an end user event, it was originally created for dealers and distributors (it was the COMputer Dealers EXposition). Miami, September 28-30. Smaller than a VCR VCR: see videocassette recorder. VCR in full videocassette recorder Electromechanical device that records, stores on a videotape cassette, and plays back on a TV set recorded images and sound. , the iMigo comes equipped with its own internal operating system, Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. and wireless keyboard. Once connected to a television, the iMigo allows the user to access the Internet, making the Internet experience user-friendly and informative. The on-line software suite, known as The Virtual PC(tm), will allow the user access to commonly used programs without the expense and complexity of a PC. "The partnership with Multicode will provide their users with a cost effective, Internet-ready product," said Jim Reiss, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Coollogic. "By providing customized portals for Latin America, we are enabling a new Internet community. We are opening up an entirely new world of communication for the Latin American iMigo's users." According to Simmons, approximately 96 percent of Latin American households own a television set, but only 24 percent own a PC. In addition, a 1998 study from Audits and Surveys Worldwide, reported about 15 million Latin American end users are on-line. The number of end users is expected to more than double to 34 million by 2000 according to the independent research firm of Nazca, Saatchi and Saatchi. "These projections show there is a great desire for accessing the Internet in Latin American but until now, no inexpensive way of doing so," said Santiago Cuellar, vice president of marketing and sales for Multicode, Inc. "Using a Coollogic Internet appliance, we created the iMigo, an inexpensive, Internet-ready appliance, which offers the ultimate user experience for accessing and surfing the Web." The marketing strategies for distribution in Latin America will be accomplished by entering into partnerships with Internet Service Providers Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. (ISPs) throughout the region. By allowing the ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. to subsidize the iMigo, the initial cost to the consumer is lowered, and the ISP secures a customer. "Several ISPs are paying up to $400 towards the purchase of a PC, to acquire the end-user's business. The same principals can be applied to the iMigo, making it available to ISPs for a fraction of the cost," said Cuellar. Peripherals, such as an Iomega Zip drive The Zip drive is a medium-capacity removable disk storage system, introduced by Iomega in late 1994. Originally it had a capacity of 100 MB, but later versions increased this to first 250 MB and then 750 MB. , digital camera, monitor, as well as a wire-line keyboard, mouse and printer can be easily connected to the iMigo. Multicode, Inc. expects later versions of the iMigo from Coollogic to take full advantage of emerging technologies, including multimedia and DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. devices. Additional future plans being considered by the company include capabilities for networking and online video conferencing. About Coollogic: Coollogic is an innovator and end-to-end solutions provider of Internet Ready appliances and software systems. Focusing on open PC architecture and embedded software systems, Coollogic's products provide customized, simple and affordable Internet and network access for consumers and businesses. The company's products and services are designed specifically for Original Equipment Manufacturers and Vertical Market Integrators. The company was founded in 1997 and is headquartered in Irving, Texas. For more information about Coollogic or its products, please visit their Web site at www.coollogic.com. About Multicode: Incorporated in March of 1998 and based in the heart of corporate Miami, Florida, Multicode, Inc. was founded by Carlos Sandoval, president and CFO See Chief Financial Officer. , and Hernando Solano, vice president of engineering and CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. . Multicode, Inc. provides computer and technical services to small business in Miami and state-of-the-art Internet solutions for Latin America. For more information please visit Multicode's Web site at www.multicode.net. Editors note: Multicode, iMigo and The Virtual PC are trademarks of Multicode, Inc. Internet Ready is a trademark of Coollogic. |
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