Coollink Broadcast Network Signs Internet Broadcasting Agreement With Citadel Broadcasting Company; CLBN to Provide Streaming, Marketing, Tracking, Network and Related Services.Business Editors & High-Tech Writers DALLAS--(BUSINESS WIRE)--July 25, 2000 The Coollink Broadcast Network (CLBN CLBN Crash Locator Beacon CLBN Check List Box Notification ) has signed an agreement with Citadel Broadcasting
Citadel Broadcasting Corporation NYSE: CDL is a Las Vegas, Nevada based broadcast holding company. Investment house Forstmann Little & Company owns 27% of Citadel. Company, a principal operating subsidiary An operating subsidiary is a business term frequently used within the United States railroad industry. In the case of a railroad, it refers to a company that is a subsidiary but operates with its own identity and rolling stock. of Citadel Communications
Citadel Communications is a Bronxville, NY-based broadcaster that owns 4 television stations, including: DMA Rank Market Station ... Corporation (Nasdaq:CITC CITC Communications and Information Technology Commission (Saudi Arabia) CITC Cottage Industry Technology Center CITC Canadian Institute of Travel Counsellors CITC Cook Inlet Tribal Council (Anchorage, Alaska) ), to provide a complete Internet Broadcast Solution for 110 Citadel radio stations. After completing pending transactions, Citadel will own or operate 138 FM and 61 AM radio stations in 42 markets, including clusters of four or more stations in 31 markets. CLBN will start with 110 radio stations and stream content for additional Citadel stations as they are added. CLBN's Internet Broadcast Solution includes a technologically advanced audio/video stream; marketing technology through ad insertions; demographic and psycho graphic profiling; delivery of content over a private streaming network; and an online back-end tracking, auditing and billing technology. Under the terms of the agreement, CLBN will be the exclusive streaming, connectivity, and web-hosting provider to each of the participating Citadel radio stations. "After a lengthy review of potential streaming partners, Citadel Broadcasting Company chose CLBN because of their first-to-market superior ad insertion product. Citadel's due diligence Research; analysis; your homework. This term has caught on in all industries, because it sounds so "wired." Who would want to do analysis or research when they can do due diligence. See wired. found that CLBN had a field-tested working product that was more technologically advanced than its competitors," said Citadel Vice President of New Media Bill Perrault." "CLBN provides a unique, additional revenue source for content providers like Citadel Broadcasting. The at-work audience is an important demographic for radio broadcasters and CLBN reaches these valuable consumers right at their desks," said CLBN President Grant Wynn. "From an advertising standpoint, CLBN has developed a new, technologically advanced method of reaching these Internet users. For the first time, our broadcast solution gives consumers the ability to interact in REAL TIME with advertising and promotions tailored to their liking and allows businesses to better target and reach their strategic markets. We call it 'relevant communications.'" CLBN is able to deliver relevant communications to listeners through a combination of innovative technologies and services, including: Technology -- With CLBN's advanced compression technology, audio streams utilize the full spectrum of sound at minimal package rates (20K). -- CLBN is player agnostic - broadcasters choose from RealPlayer, Windows Media Microsoft's audio and video framework for Windows, which embraces playback, encoding and streaming. Windows Media Player is the digital jukebox and media player that comes with every version of Windows. , and/or Quicktime. -- CLBN offers 24/7 technical support for broadcasters. Marketing -- CLBN adds an additional revenue stream for broadcasters and an additional medium for targeted advertising for businesses by inserting ads, with a visual interactive component, in existing content. -- Ad insertion occurs prior to compression -- therefore large files are not downloaded to individual PCs. This saves valuable space on the end user's computer, doesn't slow down normal computer use, and eliminates the "choking" of the stream. -- CLBN's permission-based marketing model provides relevant communications directly to the listener, anywhere in the world. Qualitative and Quantitative Tracking -- CLBN's proprietary, web-based DemoTrak technology profiles the listening audience in REAL TIME, allowing broadcasters and advertisers to monitor Time Spent Listening Time spent listening (TSL) is one of the measurements surveyed by Arbitron in determining ratings for radio stations in the U.S.. The TSL is the amount of time the average listener surveyed spent listening to each radio station at one time, before changing the station or (TSL TSL Texas State Library TSL Transport Layer Security TSL Techsideline.com (website) TSL Teen Second Life (website) TSL The Svedberg Laboratory (Uppsala, Sweden) ) and target specific listeners through ad insertions based on age, income range, geographic location, and/or gender. -- DemoTrak is customizable, giving broadcasters and advertisers the demographic and psycho graphic information they want, when they want it. -- Information is archived, allowing broadcasters and advertisers to measure the effectiveness of a given marketing campaign. Network -- CLBN acquires content through a T1-STL from the station to the their broadcast center where ads are inserted and compression takes place. The stream then enters the private network, which is comprised of 3,000+ fully redundant servers worldwide. In addition, "traffic cops Traffic Cops is a documentary series on BBC One which follows traffic officers from various police forces including Hampshire, Cheshire and South Yorkshire. It shows what is involved in the day-to-day role of a traffic officer and the incidents they come across. " route streams around congested con·gest·ed adj. Affected with or characterized by congestion. congested ENT adjective Referring to a boggy blood-filled tissue. See Nasal congestion. areas. This eliminates net congestion The condition of a network when there is not enough bandwidth to support the current traffic load. congestion - When the offered load of a data communication path exceeds the capacity. and buffering. -- CLBN guarantees 100% package delivery within the network. About Coollink Broadcast Network Dallas-based Coollink Broadcast Network (CLBN) is a complete Internet Broadcast Solutions provider. Using proprietary compression technology, CLBN delivers rich audio and video over the Internet, providing its online business partners a revolutionary REAL TIME and interactive medium to deliver content to the world. One of CLBN's key differentiators is its ability to track and report detailed listener demographic and psychographic In the field of marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Attitudes, and Opinions). data in real-time through CLBN's innovative DemoTrak technology. Combining all of this with CLBN's online back-end management system which controls trafficking, auditing, and billing makes CLBN the Premiere Internet Broadcasting Solution. |
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