Coollink Broadcast Network Names Michael Peterson Senior Vice President of Streaming Media.Business Editors & High-Tech Writers DALLAS--(BUSINESS WIRE)--August 1, 2000 The Coollink Broadcast Network (CLBN CLBN Crash Locator Beacon CLBN Check List Box Notification ), a complete Internet Broadcast Solutions provider, has named Michael Peterson CLBN's Senior Vice President of Streaming Media See streaming audio, streaming video and digital media hub. . Peterson will be in charge of day-to-day business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets , strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and new business development, as well as product development. Prior to joining CLBN, Peterson served as Group Project Manager of NBCi.com's Radio Division in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , where he was responsible for the development of community tools for Clear Channel and Premier Radio Broadcast Groups. "Mike Peterson Porter Michael "Mike" Peterson (born June 17, 1976 in Gainesville, Florida) is an American football Middle linebacker for the Jacksonville Jaguars of the National Football League. Also played for the Indianapolis Colts from 1999-2002. is a highly respected executive in the new media industry and we're fortunate to have a person of his credentials at the helm of our Streaming Media Division," said Grant Wynn, President of CLBN. "Mike's related experience in Internet broadcasting Internet Broadcasting (formerly Internet Broadcasting Systems), or IBS, is a provider of television station web sites. IBS hosts over 70 local stations' sites, and co-produced NBCOlympics. , including knowledge of emerging technology, marketing, strategic planning and product development, gives him a wealth of knowledge and perspective that will benefit both CLBN and our current and future Internet broadcasting partners." "I joined the CLBN team because I'm excited about our technologies and their applications," said Peterson. "It's a market ripe for innovation and that's what CLBN is offering. We have an opportunity to deliver a better stream, better services and a better business plan for our current and future partners and I'm looking forward to being part of it." CLBN's Premiere Internet Broadcast Solution includes a technologically advanced audio/video stream; marketing technology through ad insertions; demographic and psycho graphic profiling; delivery of content over a private streaming network; and an online back-end tracking, auditing and billing technology. At NBCi.com, Peterson was also instrumental in designing the demographic and psycho graphic databases that played a crucial link in the company's ability to generate revenue through targeted permission e-mail marketing campaigns. Previous positions held by Peterson include Director of Sales and Marketing for Xoom.com's Integrated Media Group where he helped steer the overall strategy and deployment for the convergence of traditional and new media. ABOUT COOLLINK BROADCAST NETWORK Dallas-based Coollink Broadcast Network (CLBN) is a complete Internet Broadcast Solutions provider. Using proprietary streaming software and advanced compression technology, CLBN delivers rich audio and video over the Internet, providing its online business partners a revolutionary real-time and interactive medium to deliver content to the world. One of CLBN's key differentiators is its ability to track and report detailed listener demographic and psychographic In the field of marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Attitudes, and Opinions). data in real-time through CLBN's innovative DemoTrak (patent pending) technology. Visit our Web site ( http://www.clbn.com ) for more information. |
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