Coollink Broadcast Network's NOW Radio Network Announces Partnership With Stupidbosses.com.Business/Technology Editors DALLAS--(BUSINESS WIRE)--June 28, 2000 NOW Radio Network To Provide Customized Internet Radio Listening to audio broadcasts via the Internet. There are more than 4,000 broadcasts available on the Internet that can be streamed and played by a software media player in the computer or in a stand-alone Internet radio with the software built in. Programming for Popular Workplace Satire/Entertainment Web Site CLBN's NOW Radio Network, which provides customized Internet radio programming and services for Internet service providers Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. , Web portals and e-commerce Web sites, announced today a partnership with Stupidbosses.com, a satirical sa·tir·i·cal or sa·tir·ic adj. Of, relating to, or characterized by satire. See Synonyms at sarcastic. sa·tir  i·cal·ly adv. Internet site highlighting the humorous aspects of the American workplace and employee/employer relationships. The NOW Radio Network will provide Stupidbosses.com with customized, destination radio content and associated services -- including a technologically advanced audio/video stream; marketing technology through ad insertions; demographic and psychographic In the field of marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Attitudes, and Opinions). profiling; delivery of content over a private streaming network; and back-end tracking, auditing and billing technology. Stupidbosses.com provides its audience with satirical entertainment and stress relief from everyday workplace annoyances through humorous workplace stories submitted by readers; product, entertainment and restaurant reviews; monthly events; celebrity interviews; games and more. Launched in January, Stupidbosses.com averages 30 million hits a month. As a result, Stupidbosses.com creators are scheduled to appear on The Tonight Show with Jay Leno Jay Leno (born April 28, 1950) is an Emmy-winning American comedian, writer who is best known as the current host of NBC television's long-running variety and talk program The Tonight Show. Biography Leno was born in New Rochelle, New York. on July 17, with additional appearances on Late Night with David Letterman Late Night with David Letterman was a nightly hour-long comedy talk show on NBC hosted by David Letterman. It premiered in 1982 and went off the air in 1993 after Letterman left NBC when he moved to Late Show on CBS. and Howard Stern's radio show scheduled for later this year. "Stupidbosses.com looks forward to delivering CLBN's unparalleled streaming audio A one-way audio transmission over a data network. It is widely used on the Web as well as company networks to play audio clips and Internet radio. Computers in home networks stream audio (mostly music) to digital media hubs connected to home theaters. and video quality to our audience as an added form of entertainment from our site," said Jay Griffith, founder and partner of Stupidbosses.com. "NOW Radio Network's co-branded player will help us increase our brand awareness and site stickiness. When a listener leaves Stupidbosses.com, they'll still see our name on the co-branded player for as long as they are listening." Stupidbosses.com's customized Internet radio broadcast will include a personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. Stupidbosses.com station name, referenced by the network's air personalities; ad insertions/commercials targeted to its audience; and a co-branded "skin" for the proprietary audio player, featuring Stupidbosses.com's logo and graphics. The NOW Radio Network will cover all the costs and split the generated ad revenue with Stupidbosses.com. "With 30 million hits a month, Stupidbosses.com will greatly benefit from CLBN's Web-based DemoTrak technology," said Bill Carroll, co-founder and executive vice president of Cool Partners, CLBN's parent company. "Stupidbosses.com's publishers will be able to profile their listening audience in REAL TIME, allowing the NOW Radio Network to target specific listeners through ad insertions based on age, income range, geographic location, and gender." ABOUT STUPIDBOSSES.COM Stupidbosses.com is a satirical Internet site dedicated to providing entertainment and stress relief from the typical American workday through story submissions; product, entertainment and restaurant reviews; celebrity interviews; games; monthly events and more. The site has averaged 30 million hits a month since its launch in January 2000. ABOUT THE NOW RADIO NETWORK The NOW Radio Network is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Dallas-based Coollink Broadcast Network (CLBN CLBN Crash Locator Beacon CLBN Check List Box Notification ), a complete Internet Broadcast Solutions provider. Using proprietary streaming software and advanced compression technology, CLBN delivers rich audio and video over the Internet, providing its online business partners a revolutionary real-time and interactive medium to deliver content to the world. One of CLBN's key differentiators is its ability to track and report detailed listener demographic and psychographic data in real-time through CLBN's innovative DemoTrak (patent pending) technology. |
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