CoolerEmail.com Offers Web Site Tracking Service; CoolerTracks Support Email Campaigns or Web Site Statistics.Business Editors, Technology Writers PORTLAND, Ore.--(BUSINESS WIRE)--Jan 23, 2003 CoolerEmail, Inc. announced today a new premium service CoolerTracks(TM) to allow users to follow subscribers interest in email campaigns and on their Web sites. "This service brings CoolerEmail users full cycle in allowing them statistics not only on open or click rates, but also which subscribers go where on the Web site. For marketing personnel it means email campaigns will have complete data on who is responding to email opportunities," said Leif Youngberg, cofounder co·found tr.v. co·found·ed, co·found·ing, co·founds To establish or found in concert with another or others. co·found of CoolerEmail.com. CoolerEmail automatically maintains online statistics on email subscribers showing open read, bounced and click thru rates and CoolerCRM(TM) allows reporting in a variety of formats based on subscriber demographics. CoolerTracks extends the full statistical reporting to and thru the Web site. "CoolerTracks gives marketers the complete data needed to calculate ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , track campaigns or get specific Web site statistics," said Lars Helgeson, cofounder of CoolerEmail.com. CoolerTracks provides data on daily visitors, page views, web pages visited, IP address or domain, browser type /operating system, and referrer. CoolerTracks is a premium service offered at $29.95 for 30,000 page views for current CoolerEmail customers by logging on to their control panel. Basic CoolerEmail service may be purchased on the Web site at http://www.cooleremail.com or from a regional CoolerEmail Certified Consultant. CoolerEmail was recently listed by an industry-leading publication, ClickZ, as one of the top three leaders in email marketing. CoolerEmail provides advanced email services that take advantage of the latest technologies to provide unique emails using multimedia formats such as flash and video. The service includes a CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. package that seamlessly integrates customer databases to deliver personalized emails with rich media content and automatically delivers the format best for the recipient's email reader See e-mail program. . CoolerEmail has implemented some of the strictest unsolicited email policies in the industry and the CoolerEmail logo ensures email recipients can easily unsubscribe To cancel a service. It is often possible to unsubscribe to an e-mail service by typing the word "unsubscribe" into a reply message. Contrast with subscribe. See opt-out. or change email preferences. About CoolerEmail.com: CoolerEmail is a leading provider of Web-based HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. email marketing solutions to easily build and send professional, graphic-rich emails and track responses in real time. Founded in 2000, the company is headed by co-founders, Lars Helgeson and Leif Youngberg and has offices in Portland (OR), San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , Dallas, and New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . For more information visit their Web site at http://www.cooleremail.com |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion