CoolSavings Survey: Parents Not Wild about Harry at $30.00; But Harry Potter Fans Won't Need Magic to Save on this Best-Seller.Business Editors CHICAGO--(BUSINESS WIRE)--June 17, 2003 There is good news for the majority of parents (91%) who think that $30.00 is too much to spend on the newest Harry Potter book, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a new survey on summer reading by CoolSavings, Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :CSAV CSAV Center for the Study of Active Volcanoes (University of Hawaii) CSAV Compañía Sud Americana de Vapores (Chilean Shipping Company) CSAV Chief of Staff Aviation ). Fans of Harry Potter and the Order of the Phoenix, by J.K. Rowling, won't have to work magic to find discounted prices, even on the first day of release. Several retailers (online sources and national chain bookstores) are selling the latest Harry Potter novel--to be released June 21--at special prices of $20 and under. And for those who can wait, buying the paperback version or sharing with other "muggles" will satisfy their quest for Verb 1. quest for - go in search of or hunt for; "pursue a hobby" quest after, go after, pursue look for, search, seek - try to locate or discover, or try to establish the existence of; "The police are searching for clues"; "They are searching for the the fifth in the series of imaginative novels. According to the CoolSavings survey, 11% of parents said they would buy the book at full price, 13% will wait for the paperback version, 10% will wait until it is available at the library, 6% will search online for a sale, 6% will buy a used version, 4% will share a copy with family or friends, and 50% said they planned not to buy it. For summer reading in general, sharing books is still the most popular and economical way that families save money on this hobby A hobby is a spare-time recreational pursuit. Origin of term A hobby-horse was a wooden or wickerwork toy made to be ridden just like the real hobby. From this came the expression "to ride one's hobby-horse", meaning "to follow a favourite pastime", and in turn, . Two-thirds share books with family and friends (31%) or through the library (35%). In addition, they save by waiting for paperback versions (39%), used versions (21%) and online sales (20%). Note: Respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. could choose more than one answer. "For generations, Americans have enjoyed their free time during the summer season by reading their favorite books," said Matthew Moog, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CoolSavings. "But, not everyone can afford to buy the summer blockbusters at full price. In today's economy, it seems that enjoying a book and passing it along is still a popular way to save money and enjoy reading." When buying a book, 78% of readers consider price to be the most important factor, while the convenience of the purchase is important to 22% of readers. Even die-hard fans of a particular story/topic said that price keeps them from purchasing that special book (59%), versus the 41% who feel otherwise. When consumers do buy books, they're most likely to do so at a national chain bookstore (60%), followed by locally owned book stores (22%), and online Web sites (13%). Just 5% of respondents reported they don't buy books at all. And books still hold their own with movies: 45% of consumers feel that buying a book is a better value than purchasing a DVD/VHS movie (30%). The survey is part of an ongoing series that CoolSavings conducts through their Web site www.coolsavings.com on consumer attitudes toward spending and saving, and how costs affect purchase behaviors. Consumers visit coolsavings.com to take advantage of valuable savings and information on brand-name stores, products and services. CoolSavings conducted the online survey between June 6 and June 11, 2003. The survey sample comprises 2,455 unique responders. The margin of error is 2.0%. The demographic profile A demographic or demographic profile is a term used in marketing and broadcasting, to describe a demographic grouping or a market segment. This typically involves age bands (as teenagers do not wish to purchase denture fixant), social class bands (as the rich may want of the average CoolSavings member is a female between the ages of 25 - 44 years. The income range for this profile is $30-$49,999 and married with children. NOTE TO EDITORS: The full data report and detailed geographic information are also available. About CoolSavings CoolSavings is an online direct marketing and media company that provides smarter solutions to help marketers reach their target consumers. Combining a broad distribution network, sophisticated analytics and proprietary technology with superior customer service, we enable a wide variety of advertisers to identify and engage their best customers among our more than 26 million registered households. CoolSavings is a registered trademark of CoolSavings, Inc. Other product and company names herein may be trademarks of their respective owners. Cautionary Note Regarding Forward-Looking Statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. Statements in this press release regarding CoolSavings' business that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995, including the statements under "Business Outlook" and other statements regarding the Company's expectations, beliefs, hopes, intentions or strategies. Where possible, such forward-looking statements have been identified by use of words such as "target," "forecast," "budget," "believe," "expects" and similar expressions. Known and unknown risks, uncertainties and other factors, both general and specific to the matters discussed in this press release, may cause CoolSavings' actual results and performance to differ materially from the future results and performance expressed in, or implied by, such forward-looking statements. Among these risks are the Company's ability to obtain additional debt and/or equity financing Equity Financing The act of raising money for company activities by selling common or preferred stock to individual or institutional investors. In return for the money paid, shareholders receive ownership interests in the corporation. , the uncertainties related to CoolSavings' unproven unproven Dubious, nonscientific, not proven, quack, questionable, unscientific adjective Relating to that which has not been validated by reproducible experiments or other scientific methods for determining effect or efficacy business model in a rapidly evolving marketplace, and CoolSavings' ability to protect its patents, trademarks and propriety pro·pri·e·ty n. pl. pro·pri·e·ties 1. The quality of being proper; appropriateness. 2. Conformity to prevailing customs and usages. 3. proprieties The usages and customs of polite society. rights. These and other important factors, including those mentioned in various Securities and Exchange Commission filings made periodically by CoolSavings, For further discussion of some of the risks, uncertainties and other factors which could cause actual results to differ from those expressed in, or implied by, the forward-looking statements, see "Risk Factors" in CoolSavings' Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. , as filed with the SEC. CoolSavings undertakes no obligation to update or revise any forward-looking statements as a result of new information, future events or developments or changed circumstances. |
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