CoolSavings Selects Accipiter's AdBureau, Hosted Online Ad Management Platform.Business Editors/High-Tech Writers AD:TECH San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden 2004 RALEIGH, N.C.--(BUSINESS WIRE)--May 18, 2004 Rich Media Capabilities, Real-time Reporting, Customer Service and Value Appealed to Online Direct Marketer Accipiter Solutions, Inc. today announced that CoolSavings, a leading online direct marketing and media company, has selected its AdBureau hosted ad management solution. CoolSavings chose Accipiter AdBureau after evaluating 3 advertising technology vendors based on 53 criteria including rich media capabilities, customer service and overall value. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Lisa Adams Lisa Adams is a painter. Some of her works are Too Fat to Fly 1997, My Mouth 1997, and Shower Head 1997. , a CoolSavings senior product manager, Accipiter came out on top with at least 48 of the 53 criteria she was searching for. Adams was initially attracted by AdBureau's ability to support all types of rich media including audio, video, flash and more. CoolSavings was also impressed with the product's real-time reporting and forecasting capabilities, which allow the Company to measure CPM (1) (Critical Path Method) A project management planning and control technique implemented on computers. The critical path is the series of activities and tasks in the project that have no built-in slack time. opportunities and create new ad banner See banner ad. inventory. "Accipiter has been extremely willing to address our unique needs and to help us meet a very aggressive deadline," Adams added. "CoolSavings recognizes the importance of strong customer service and we expect a high level of service from the vendors we work with." Over the past year, CoolSavings has experienced a significant increase in the demand for its online banners and rich media formats, prompting them to look for an outsourced solution. Accipiter's hosted solution allowed CoolSavings to maximize its resources by moving banner responsibilities out of IT and into media production. With AdBureau, CoolSavings has been able to continue serving targeted ads to its more than 33 million registered consumers with a minimum amount of implementation time and effort required. "We have repeatedly seen the demand for real-time reporting and inventory forecasting, as well as advanced rich media capabilities," explained Jeff Wood For the Wisconsin politician, see . Jeff Wood (born January 20, 1957) is an American former race car driver born in Wichita, Kansas. He drove in the CanAm series for Carl Haas in 1981 and 1982, then made his CART debut in 1983 at the Las Vegas Grand Prix. , Accipiter's vice president of sales and marketing. "By offering these extensive capabilities in AdBureau, we have enabled CoolSavings to seamlessly outsource its banner management program quickly and economically, while creating exciting new revenue opportunities for the company and its advertisers." About Accipiter Based in Raleigh, North Carolina For other uses of this name, see Raleigh. Raleigh (IPA: /ˈrɑli/, ral-ee) is the capital of the State of North Carolina and the county seat of Wake County. , Accipiter has been a pioneer and leading developer of online advertising solutions and services since 1996. With offices worldwide including the U.K., Italy, Scandinavia, and Singapore, Accipiter provides global solutions for over 300 customers in 26 countries. Accipiter executives are respected as industry thought leaders, and strive to develop industry standards through work with organizations such as the Internet Advertising Bureau The Internet Advertising Bureau (IAB) is a UK trade body created in 1997 to promote online advertising. It works across a range of areas, with internal bodies setting standards and best practices for a range of different online marketing techniques. and the Online Publisher's Association. Accipiter offers two ad management solutions: a site-side software solution, AdManager V7, and a hosted, outsourced solution, AdBureau. Accipiter also leads the industry with over five years of experience in implementing behavioral targeting Delivering ads based on a user's habits. If a customer registers with an e-commerce site to make a purchase, those sales along with the user's site navigation history are often stored and analyzed to make targeted offers the next time. technology. For general information, please visit www.accipiter.com. About CoolSavings CoolSavings is an online direct marketing and media company that provides smarter solutions to help marketers reach their target consumers. Combining a powerful network of distribution partners, sophisticated analytics and proprietary technology, CoolSavings enables a wide variety of advertisers to identify and engage their best customers using highly targeted services such as printable print·a·ble adj. 1. Capable of being printed or of producing a print: printable negatives. 2. Fit for publication: printable language. and paperless coupons, lead generation, e-mail, category newsletters, direct mail and product sampling. CoolSavings' popular consumer savings destination, coolsavings.com, is ranked the #1 coupon site on the Internet by Nielsen NetRatings(a). CoolSavings' consumer database contains 11.5 million users who have been active in the last 12 months. Cautionary Note Regarding Forward-Looking Statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. Statements in this press release regarding CoolSavings' business that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995, including the statements under "Business Outlook" and other statements regarding the CoolSavings' expectations, beliefs, hopes, intentions or strategies. Where possible, such forward-looking statements have been identified by use of words such as "project", "target," "forecast," "believe," "expects," and similar expressions. Known and unknown risks, uncertainties and other factors, both general and specific to the matters discussed in this press release, may cause CoolSavings' actual results and performance to differ materially from the future results and performance expressed in, or implied by, such forward-looking statements. These risks, uncertainties, and other factors include, without limitation, CoolSavings' to meet any debt repayment or equity redemption demands of its preferred stockholders, CoolSavings' ability to protect its patents, trademarks and propriety pro·pri·e·ty n. pl. pro·pri·e·ties 1. The quality of being proper; appropriateness. 2. Conformity to prevailing customs and usages. 3. proprieties The usages and customs of polite society. rights, the successful introduction of new products by CoolSavings, the ability to add new members, the ability to attract, assimilate and retain highly skilled personnel, and CoolSavings' ability to retain its advertisers. For further discussion of some of the risks, uncertainties and other factors which could cause actual results and performance to differ from those expressed in, or implied by, the forward-looking statements, see "Risk Factors" in CoolSavings' Form 10-Q Form 10-Q See 10-Q. for the quarter ended September 30, 2003, as filed with the SEC. Except as expressly required by the federal securities laws, CoolSavings undertakes no obligation to update or revise any forward-looking statements as a result of new information, future events or developments, changed circumstances, or any other reason. VIBE vibe n. Slang A vibration. Often used in the plural: a nostalgic vibe to the decor; a stranger who gave off bad vibes. [Short for vibration. is a trademark of Accipiter Solutions, Inc. CoolSavings is a registered trademark of CoolSavings, Inc. Other product and company names herein may be trademarks of their respective owners. (a) Source: Neilson/NetRatings, February 2004 AD:TECH NOTE: If you are attending AD:TECH, May 24-26 in San Francisco, please visit Accipiter in the Monterey Room, table #2. |
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