CoolSavings Registration Tops 25 Million Households; The Number and Activity of Registered Households Continues to Accelerate.

Business Editors

CHICAGO--(BUSINESS WIRE)--March 31, 2003

CoolSavings, Inc. (OTCBB:CSAV), an online direct marketing and media company that provides smarter solutions to connect marketers to their target consumers, announced that more than 25 million households have signed up at the company's Web site, www.coolsavings.com, to take advantage of savings and information on brand-name stores, products and services.

The Company's total household membership represents nearly half of the 53 million American households online and more than 20 percent of America's total households.(1) Recently ranked the #5 advertiser on the Internet with nearly 2.4 billion consumer impressions(2), CoolSavings has experienced record growth in registrations with more than 7 .5 million new users registering within the past twelve months, the biggest annual registration period in the company's six-year history. Importantly, CoolSavings households are increasing their level of activity on the site, such as printing coupons, redeeming online advertiser offers and registering for e-mail newsletters. Member activity increased by a record 71 percent during 2002.

"Americans are flocking to the Internet because they can use it on their own terms," said Matthew Moog, president and chief executive officer of CoolSavings, Inc. "CoolSavings is attracting consumers because we help them save time and money by delivering valuable offers for the products and brands they want to buy, from the retailers and manufacturers they know and trust."

Advertiser Adoption of CoolSavings Services

The typical CoolSavings household represents the highly sought after "Golden Household" for advertisers: homeowners with a female primary shopper, age 35-54, an annual income of $45,000-$70,000, and children and pets in the home.

"The CoolSavings database represents an attractive proposition for marketers because it offers the scale and quality they need to reach their target consumers," noted Moog. "Our continued membership growth has been instrumental in driving the growth of our advertiser base."

Consumer packaged goods (CPG) manufacturers are among the fastest growing category of marketers using CoolSavings to reach consumers, because of the company's growing reach and highly targeted, flexible marketing services. And they have seen significant results in the last year. Consumers more than doubled the number of coupons clipped on CoolSavings in 2002, and the company anticipates that will double again this year. Leading brands advertising with CoolSavings include Land O' Lakes, 3M's O'Cel-O, Scotchgard and Scotch-Brite, GlaxoSmithKline's Aquafresh and Abreva, Hormel, Blue Bunny, and Unilever's Suave, to name a few.

In addition, leading retailers have increased their use of the CoolSavings service as well. Recent retail advertisers with CoolSavings include Kohl's, JCPenney, Payless.com, Old Navy, T.J. Maxx, Marshalls, and Wilsons Leather, among others.

"Retailers are recognizing that the Internet is more than just a sales channel; it's a valuable resource for consumers to research products and services before making a purchase in stores," said Moog. "CoolSavings helps marketers reach and influence these active shoppers at a crucial juncture when they are making their purchase decisions."

About CoolSavings

CoolSavings is an online direct marketing and media company that provides smarter solutions to help marketers reach their target consumers. Combining a broad distribution network, sophisticated analytics and proprietary technology with superior customer service, CoolSavings enables a wide variety of advertisers to identify and engage their best customers among our more than 25 million registered households.

CoolSavings is a registered trademark of CoolSavings, Inc. Other product and company names herein may be trademarks of their respective owners.

Cautionary Note Regarding Forward-Looking Statements 

Statements in this press release regarding CoolSavings' business that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including the statements under "Business Outlook" and other statements regarding the Company's expectations, beliefs, hopes, intentions or strategies. Where possible, such forward-looking statements have been identified by use of words such as "target," "forecast," "budget," "believe," "expects" and similar expressions. Known and unknown risks, uncertainties and other factors, both general and specific to the matters discussed in this press release, may cause CoolSavings' actual results and performance to differ materially from the future results and performance expressed in, or implied by, such forward-looking statements. Among these risks are the Company's ability to obtain additional debt and/or equity financing, the uncertainties related to CoolSavings' unproven business model in a rapidly evolving marketplace, and CoolSavings' ability to protect its patents, trademarks and propriety rights. These and other important factors, including those mentioned in various Securities and Exchange Commission filings made periodically by CoolSavings, For further discussion of some of the risks, uncertainties and other factors which could cause actual results to differ from those expressed in, or implied by, the forward-looking statements, see "Risk Factors" in CoolSavings' Form 10-K, as filed with the SEC. CoolSavings undertakes no obligation to update or revise any forward-looking statements as a result of new information, future events or developments or changed circumstances.

(1) Total households online is estimated at 53 million according to 

the U.S. Department of Commerce, February 2002, "A Nation On Line,

How Americans are Expanding their Use of the Internet"; total

households is estimated at 125 million based on U.S. Census

Bureau's American Housing Survey for the United States: 2001

(2) Nielsen//NetRatings, January 2003