CoolSavings Moves CPG Multi-Brand FSI Campaigns Online; Innovative new product helps advertisers seamlessly complement offline campaigns.

Business Editors

CHICAGO--(BUSINESS WIRE)--Sept. 3, 2003

Leading online direct marketing and media company CoolSavings, Inc. (OTCBB:CSAV) has introduced a cost-efficient new vehicle for consumer packaged goods (CPG) manufacturers to deliver their multi-brand free standing insert ads (FSI's) on the Internet. Called Multi-Brand Events, the product is the first of its kind and was specifically designed to enable CPG brands to execute strategic online programs that seamlessly complement their offline marketing efforts.

By providing the ability to extend their print execution on their own Web site or on CoolSavings' media property, coolsavings.com, Multi-Brand Events enable CPG brands to reach new audiences they may be missing through traditional distribution methods. According to the Newspaper Association of America, only 65% of American households read the Sunday newspaper in 2002, while only 52.8% read the dailies, reflecting a downward trend that began in the early 1970s. By contrast, more than 71% of the U.S. population is online according to a 2003 report by the UCLA Center for Communication Policy.

"The fact is, it is becoming increasingly difficult to reach today's consumer through a single media channel," commented Matthew Moog, President and CEO of CoolSavings. "CoolSavings' Multi-Brand Events enables CPG brands to layer their promotions and reach not just a new audience, but an extremely valuable audience."

"In fact," explained Moog, "in CoolSavings' 2002 U.S. Coupon Trends Report, which was conducted by NFO WorldGroup, we found that Internet coupon users spend 30% more per week on groceries, across all product categories, than consumers who obtain coupons from the newspaper and other traditional vehicles."

Adding to the Multi-Brand Events' effectiveness are accountability features that extend far beyond those of traditional FSI's. Through Multi-Brand Events, CPG brands can now target and track coupon clippers based on geography, demographics, activity and redemption data. Among other uses, this information can be employed to segment specific consumers for separate re-contact campaigns to further develop the relationship. In addition, CPG brands will be able to track coupon clips by individual consumer to determine which coupon combinations perform best in their multi-brand offering and then apply this learning to optimize future campaigns.

"Multi-brand print promotions are popular because they enable CPG manufacturers to cost-efficiently pair their power brands with their line extensions in order to create cross-purchasing and drive new product trial," said Moog. "CoolSavings' Multi-Brand Events extends all these same benefits to the online arena--at a fraction of the cost of a print promotion--and delivers additional benefits that are impossible to attain through traditional FSIs."

About CoolSavings

CoolSavings is an online direct marketing and media company that provides smarter solutions to help marketers reach their target consumers. Combining a broad distribution network, sophisticated analytics and proprietary technology, CoolSavings enables a wide variety of advertisers to identify and engage their best customers using highly targeted services such as printable couponing, lead generation, e-mail, category newsletters, direct mail and product sampling. CoolSavings' popular consumer savings destination, coolsavings.com, is ranked the #1 coupon site on the Internet by Nielsen NetRatings.(a) As of August 2003, more than 28 million U.S. households have registered with the CoolSavings service, with nearly 12 million users active in the last 12 months.

(a) Neilson/NetRatings, July 2003.

CoolSavings is a registered trademark of CoolSavings, Inc. Other product and company names herein may be trademarks of their respective owners.

Cautionary Note Regarding Forward-Looking Statements

Statements in this press release regarding CoolSavings' business that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including the statements under "Business Outlook" and other statements regarding the CoolSavings' expectations, beliefs, hopes, intentions or strategies. Where possible, such forward-looking statements have been identified by use of words such as "project", "target," "forecast," "believe," "expects," and similar expressions. Known and unknown risks, uncertainties and other factors, both general and specific to the matters discussed in this press release, may cause CoolSavings' actual results and performance to differ materially from the future results and performance expressed in, or implied by, such forward-looking statements. These risks, uncertainties, and other factors include, without limitation, the CoolSavings' ability to obtain additional debt and/or equity financing, the uncertainties related to CoolSavings' unproven business model in a rapidly evolving marketplace, and CoolSavings' ability to protect its patents, trademarks and propriety rights. For further discussion of some of the risks, uncertainties and other factors which could cause actual results and performance to differ from those expressed in, or implied by, the forward-looking statements, see "Risk Factors" in CoolSavings' Form 10-K for the year ended December 31, 2002, as filed with the SEC. Except as expressly required by the federal securities laws, CoolSavings undertakes no obligation to update or revise any forward-looking statements as a result of new information, future events or developments, changed circumstances, or any other reason.