CoolSavings Launches New Lead Generation Network Services.

CHICAGO -- At the Forefront of Growing Trend; Platform Enables Advertisers to Gain High Volume of Quality Leads, Media Partners to Monetize Site Traffic

In today's era of cluttered mail boxes, rising postage costs, and the popularity of the Do-Not-Call List and CAN-SPAM, marketers are seeking permission-based vehicles that guarantee they are interacting with interested, receptive consumers. This need for qualified leads has led them to the Internet, where they have found with the right provider they can collect a high volume of quality leads. In fact, a study earlier this year by the CMO Council showed nearly 85% of advertisers reported that 'lead generation' is the primary objective of their online marketing efforts.(a)

At the forefront of this trend is a leading online direct marketing and media company, CoolSavings, Inc. (OTC:BB CSAV), which today announced the launch of its new Lead Generation Network Services (LGNS). Through LGNS, advertisers will deliver a wide variety of targeted promotional offers such as samples, trial offers, travel brochures, financial service information and free newsletters. Consumers in turn, at their specific request, will receive valuable information that is tailored to their specific needs. The media companies who are the distribution partners in LGNS will benefit from an important new source of revenue and the ability to provide relevant and appealing special offers to their members.

"CoolSavings has been a leader in online lead generation for more than 5 years, delivering more than 60 million qualified leads for our advertisers through our popular consumer savings site, coolsavings.com, and now through our new network service offering," said Matthew Moog, President and CEO of CoolSavings, Inc. "Our strategic goal is to be the #1 provider of lead generation services on the Internet, both in terms of volume and quality; our new Lead Generation Network Services are a strong step in that direction."

CoolSavings' Lead Generation Network Services are part of the Company's targeted marketing and promotions network, the CoolSavings Marketing Network, which previously offered Printable and Electronic Coupon services to media companies and grocery stores such as AOL, iVillage, The Kroger Co. and Meijer.

Reach, Volume, Quality and Efficiency for Advertisers

Advertisers using CoolSavings' Lead Generation Network Services, which include national retailers, consumer packaged goods manufacturers and direct marketers, may now take advantage of a single source for broad distribution across network partner sites to expand their consumer reach and gain a high volume of qualified leads. In addition to double opt-in permission, the network's data validation, real-time data transfer and advanced targeting capabilities ensure advertisers receive high-quality leads. Further, CoolSavings' strict privacy policy ensures advertisers retain sole ownership of all consumer data garnered through their lead generation promotions. More than 250 top companies are currently advertising on the CoolSavings Marketing Network including JC Penney, VISA, Snapfish.com, American Baby magazine, a Meredith publication, and Scholastic, Inc., among others.

"CoolSavings' Lead Generation Network Services have helped NIVEA for Men broaden its reach and scale across the Internet," said Pauline Oudin of RDA International, the CRM marketing agency for Beiersdorf-Nivea. "To date, the Network accounts for more than 30% of the program's daily lead volume. It's also helped NIVEA increase their efficiencies by promoting offers across multiple, high-quality content Web properties with just one media buy and improving lead quality through CoolSavings' real-time de-duplication process."

Content, Quality, Simplicity, Revenue for Network Media Partners

For network media partners, CoolSavings' Lead Generation Network Services offer value-added content from more than 250 top brands to engage site visitors and drive revenue from registrations and other site traffic. Using its proprietary offer targeting, optimization and prediction system, CoolSavings is able to show the most relevant offers to consumers and maximize partner revenue.

CoolSavings ensures a quality site experience for network partners' visitors through its explicit, 100% permission-based, double opt-in confirmation process that preserves consumer privacy and ensures informed and affirmative consent. In addition, CoolSavings provides seamless technical integration that requires minimal resource investment on the partner's behalf and is customized to match the look and feel of each partner's site to further enhance the consumer experience. Current network partners include Weather.com, About.com, Publisher's Clearing House and Meredith Interactive, among others.

"CoolSavings provides Weather.com with a high level of quality service and support for our strategic business and marketing objectives," said Joe Fiveash, Senior Vice President and General Manager of The Weather Channel Interactive. "As a CoolSavings Marketing Network partner, Weather.com has been able to add value to our consumer experience through high quality content and seamless technical integration into our site."

In 2003, CoolSavings' Lead Generation service was named a finalist in the 1st Annual Webby Business Awards by the International Academy of Digital Arts & Sciences in the area of Lead Generation and Increased Sales.

About CoolSavings

CoolSavings is an online direct marketing and media company that provides smarter solutions to help marketers reach their target consumers. Combining a broad distribution network, sophisticated analytics and proprietary technology, CoolSavings enables a wide variety of advertisers to identify and engage their best customers using highly targeted services such as printable couponing, lead generation, e-mail, category newsletters, direct mail and product sampling.

CoolSavings is a registered trademark of CoolSavings, Inc. Other product and company names herein may be trademarks of their respective owners.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including the statements under the caption "Business Outlook" and other statements regarding the Company's expectations, beliefs, hopes, intentions, or strategies. Where possible, these forward-looking statements have been identified by use of words such as "project," "forecast," "anticipate," "believe," "will," "expect," and similar expressions. Known and unknown risks, uncertainties and other factors, both general and specific to the matters discussed in this press release, may cause our actual results and performance to differ materially from the future results and performance expressed in, or implied by, such forward-looking statements. These risks, uncertainties, and other factors include, without limitation, our ability to secure financing to meet our long-term capital needs, our ability to secure long-term contracts with existing advertisers and attract new advertisers, our ability to add new members, our successful introduction of new services and features, our ability to compete successfully against current and future competitors, our ability to protect our patents, trademarks and proprietary rights, our ability to continue to attract, assimilate and retain highly skilled personnel, our ability to successfully integrate TMS with our existing business, general industry, economic and market conditions and growth rates, the potential for higher actual media costs, and other costs and expenses when compared to our estimated costs and projections. For a discussion of these and other risks, uncertainties and factors which could cause actual results to differ materially from those expressed in, or implied by, the forward-looking statements, see "Risk Factors" in our annual report on Form 10-K for the year ended December 31, 2003, and our Quarterly Report on Form 10Q for the quarter ended March 31, 2004, both as filed with the SEC.

(a) Digital Marketing Dialog 2004; CMO Council, BtoB Magazine, USA TODAY and Responsys