CoolSavings Launches Distribution Network for Grocery Coupons and Samples.

Business Editors

CHICAGO--(BUSINESS WIRE)--Oct. 28, 2002

The CoolSavings Marketing Network Provides Expansive

Consumer Reach & Targeting of Promotions through

Partnerships with Top Web Properties

CoolSavings, Inc. (OTC:BB CSAV), a leading online direct marketing and media company, today announced the launch of the CoolSavings Marketing Network (CSMN), an Internet distribution network for coupons and samples from CPG manufacturers, retailers, and restaurants. Combining CoolSavings' market-leading Coupon Technology and partnerships with top Web properties, the network provides advertisers with the ability to deliver high-quality promotional offers to a large and ever-growing number of consumers who are increasingly looking beyond their newspaper free standing inserts (FSIs) for coupons.

The CoolSavings Marketing Network is the largest distributor of online print-at-home grocery coupons. At launch time, CSMN has more than 30 Web sites in the network, with participants from newspapers in major metropolitan cities such as Chicago, Philadelphia, Miami, Detroit and more than twenty other markets via partnerships with newspaper publishers such as Knight Ridder, Hollinger and Landmark Communications. Partners also include some of the Internet's most popular lifestyle sites such as, allrecipes.com, the leading community-based recipe and meal planning Web site on the Internet, and weather.com, the Web site of The Weather Channel (TWC), the world's leading source of weather on the Web. Through these partnerships, CoolSavings is able to ensure greater distribution and redemption of targeted grocery coupons than any other site or network.

The CoolSavings Marketing Network will also launch with a wide variety of coupon offers from leading advertisers such as General Mills, 3M, Dannon and Unilever among others. Additional partners such as Hormel, Hoover and Gorton's will join the network by the end of the month.

CSMN enables advertisers to take advantage of the advanced targeting, tracking and security features of CoolSavings' proprietary Coupon Technology, including the ability to target unique households, automatically vary coupon value based on consumer survey response and limit offer distribution at the individual and computer level. Advertisers can also get their offers up and running on the Network in days, not the customary months it would take through traditional vehicles.

A recent Forrester Research report estimates that more than 57% of U.S. households have searched online for CPG promotions at least once and 31% of these households have downloaded a CPG coupon one or more times.(1)

"The CoolSavings Marketing Network is an exciting proposition for advertisers and partner sites alike," commented CoolSavings president and CEO, Matthew Moog, "because it is a true win-win opportunity. Participating advertisers can supplement and support their offline promotional campaigns through extensive reach and excellent targeting, tracking and security, while partners can satisfy growing consumer demand through high-value grocery coupon content within a co-branded area of their own site."

"This partnership creates great benefits for our viewers because it gives them additional opportunities and possibilities to save money through promotional offerings," commented John Cary, president of Digital Chicago, publisher of suntimes.com. "We recognize the value that this content adds to our site."

In addition to its current service offering of print-at-home coupons and rebates, the CoolSavings Marketing Network in the near future will include a variety of additional features, including product sampling, catalog distribution and customer acquisition services such as newsletter sign-ups.

About CoolSavings

CoolSavings is an online direct marketing and media company that provides smarter solutions to connect marketers to their target consumers. Combining industry-leading analytics and incentive technology with superior customer service that emphasizes a consultative approach, we enable a wide variety of advertisers to identify their best customers among more than 22 million registered members and drive more effective campaign performance. CoolSavings' popular media property, coolsavings.com, is ranked the #1 coupon site on the Internet according to recent Jupiter Media Metrix reports.(2)

CoolSavings is a registered trademark of CoolSavings, Inc. Other product and company names herein may be trademarks of their respective owners.

(1) The CPG Digital Marketing Gap, Forrester Research, Inc. July 2001 (2) Jupiter Media Metrix September 2002 report

Statements in this press release regarding CoolSavings' business which are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding the Company's expectations, beliefs, hopes, intentions or strategies. Forward-looking statements involve known and unknown risks and uncertainties, both general and specific to the matters discussed in this press release. These and other important factors, including those mentioned in various Securities and Exchange Commission filings made periodically by CoolSavings, may cause CoolSavings' actual results and performance to differ materially from the future results and performance expressed in or implied by such forward-looking statements. For a discussion of some of the risks and uncertainties which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in CoolSavings' Form 10-K for the year ended December 31, 2001, filed with the SEC.