CoolSavings Debuts 'Buy Anywhere' Strategy for Cross-Channel Retailers.Business Editors CHICAGO--(BUSINESS WIRE)--March 24, 2003 New platform caters to today's consumer trend of purchasing across a company's stores, online site, catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. and call center Since the late 1990s, industry experts have been documenting a growing trend among consumers: they are using the Internet not just as a sales channel but as a resource to learn about products and services before purchasing them in an offline channel. A February 2003 report by the UCLA UCLA University of California at Los Angeles UCLA University Center for Learning Assistance (Illinois State University) UCLA University of Carrollton, TX and Lower Addison, TX Center for Communication Policy, in fact, found that 71.9% of Internet shoppers sometimes or often look online for products and then purchase those products in retail stores. Media research company, Jupiter Research, recently affirmed af·firm v. af·firmed, af·firm·ing, af·firms v.tr. 1. To declare positively or firmly; maintain to be true. 2. To support or uphold the validity of; confirm. v.intr. the trend as well in predicting that the Internet will influence 30% of all offline retail purchasing by 2007. In response to this shift in consumer behavior, CoolSavings, Inc. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). :BB CSAV CSAV Center for the Study of Active Volcanoes (University of Hawaii) CSAV Compañía Sud Americana de Vapores (Chilean Shipping Company) CSAV Chief of Staff Aviation ), a leading online direct marketing and media company, has introduced Buy Anywhere, a new marketing platform designed specifically for cross-channel retailers to cater to today's multi-channel shopper. Through the Buy Anywhere program, participating advertisers will target CoolSavings' 25-million registered households with special promotional offers that can be redeemed re·deem tr.v. re·deemed, re·deem·ing, re·deems 1. To recover ownership of by paying a specified sum. 2. To pay off (a promissory note, for example). 3. at any of the retailer's various sales channels. Each offer--which may be delivered through any combination of the coolsavings.com Web site, online newsletters, targeted e-mail, direct mail or the Internet-wide CoolSavings Marketing Network--will include pertinent PERTINENT, evidence. Those facts which tend to prove the allegations of the party offering them, are called pertinent; those which have no such tendency are called impertinent, 8 Toull. n. 22. By pertinent is also meant that which belongs. Willes, 319. information to enable the consumer to easily redeem redeem v. to buy back, as when an owner who had mortgaged his/her real property pays off the debt. The term also refers to paying the amount due and all charges after a foreclosure (due to failure to make payments when due) has begun. the promotion, including store locations, a Web site link, or an 800-number to make a purchase or request a catalog. In addition, the offers will be singled out to consumers through a colorful Buy Anywhere logo, which designates that shoppers have the ability to take advantage of the promotion at the retail channel of their choice, such as a physical store, Web site, catalog or call center. "Buy Anywhere is really about recognizing and gearing your marketing strategy to today's consumers shopping habits," commented Mathew Moog, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of CoolSavings. "It's one point of contact with the consumer to encourage multiple points of purchase through your company, creating a 'win-win' for shoppers seeking more choice and convenience and retailers seeking more sales." "In past experience," added Moog, "we've found that targeted e-mail promoting an online-only offer often delivers significant traffic and sales at the advertiser's brick-and-mortar stores as well as its Web site. For one national department store client, e-mail promotions actually drove four times as many offline purchases as online.(a) Developing the Buy Anywhere program was a logical next step in supporting this growing trend." An added feature of Buy Anywhere is the ability to analyze the shopping and purchasing patterns of a retailer's customers, and to efficiently measure the overall effectiveness of the advertiser's Buy Anywhere program in order to improve future efforts. CoolSavings offers a variety of services to achieve these objectives, including monitoring in-store traffic and sales through printable print·a·ble adj. 1. Capable of being printed or of producing a print: printable negatives. 2. Fit for publication: printable language. coupon redemption, determining performance lift through a database comparison, and utilizing click-stream data to track sales and traffic at the retailer's Web site. About CoolSavings CoolSavings is an online direct marketing and media company that provides smarter solutions to help marketers reach their target consumers. Combining a broad distribution network, sophisticated analytics and proprietary technology with superior customer service, we enable a wide variety of advertisers to identify and engage their best customers among our more than 24 million registered households. CoolSavings' popular media property, coolsavings.com, is ranked the #1 coupon site on the Internet for 37 consecutive months.(b) (a) CoolSavings 2002 survey data (b) comScore Media Metrix Jan. 2000-Feb. 2003 Reports CoolSavings is a registered trademark of CoolSavings, Inc. Other product and company names herein may be trademarks of their respective owners. Statements in this press release regarding CoolSavings' business that are not historical facts are forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995, including statements regarding the Company's expectations, beliefs, hopes, intentions or strategies. Forward-looking statements involve known and unknown risks and uncertainties, both general and specific to the matters discussed in this press release. These and other important factors, including those mentioned in various Securities and Exchange Commission filings made periodically by CoolSavings, may cause CoolSavings' actual results and performance to differ materially from the future results and performance expressed in or implied by such forward-looking statements. For a discussion of some of the risks and uncertainties which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in CoolSavings' Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended December 31, 2001, filed with the SEC. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion