CoolCast Partners With BRE Properties to Provide Streaming Media to the Multifamily Industry.Business Editors IRVING, Texas/SAN FRANCISCO--(BUSINESS WIRE)--March 16, 2000 BRE (Business Rules Engine) Software that automates policies and procedures within an organization, whether legal, internal or operational. The use of a rules engine (BRE) requires placing the company rules in an external repository that can be easily reviewed rather than to Offer CoolCast to Project Velocity Subscribers CoolCast, a video-enhanced broadband Internet See broadband. portal aggregating and broadcasting real-time, TV-quality video and CD-quality digital audio from media and entertainment providers, and BRE Properties, Inc., (NYSE NYSE See: New York Stock Exchange : BRE) a provider of valuable, innovative Lifestyle Solutions(TM) to apartment residents, today announced an agreement to include CoolCast in BRE's Project Velocity. Project Velocity is a suite of broadband Internet applications, products and services designed to enhance the apartment living experience for today and build the infrastructure for the smart apartment of the future. Project Velocity will debut today at BRE's MultiTech 2000 conference in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , and will be rolled out to BRE-owned and managed communities throughout the Western United States Noun 1. western United States - the region of the United States lying to the west of the Mississippi River West Santa Fe Trail - a trail that extends from Missouri to New Mexico; an important route for settlers moving west in the 19th century . CoolCast provides an efficient platform for broadcasting digital video and audio via broadband to the PC desktop, allowing unlimited numbers of consumers to access live, join-in-progress video, audio, and interactive content. Its breakthrough technology provides a high-quality media experience with none of the service delays or interruptions typically associated with streaming media See streaming audio, streaming video and digital media hub. . By broadcasting video and audio feeds directly to Internet Service Providers Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. at the edge of the Internet, CoolCast bypasses Web congestion The condition of a network when there is not enough bandwidth to support the current traffic load. congestion - When the offered load of a data communication path exceeds the capacity. and ensures entertaining, reliable streaming media that is revolutionizing the PC desktop experience. Users can view live, join-in-progress broadcasts on their PCs in full-screen or shrunk to a smaller picture without resolution quality loss, and can access the feed while performing other tasks on their computers, such as word processing word processing, use of a computer program or a dedicated hardware and software package to write, edit, format, and print a document. Text is most commonly entered using a keyboard similar to a typewriter's, although handwritten input (see pen-based computer) and or while surfing the Internet. BRE is the first multi-dwelling unit organization to offer CoolCast to it residents. Scott K. Ginsburg, Chairman of StarGuide Digital Networks, parent company of CoolCast, said, "MultiTech 2000 highlights BRE's position as an acknowledged leader in advanced technology in the multifamily industry, and BRE will be the nation's first MDU (1) (Multiple Dwelling Unit) A commercial or residential building with multiple offices or apartments. See BLEC. (2) (Multiply-Divide Unit) A high-speed circuit that performs multiplication and division within the CPU. organization to offer CoolCast. The capabilities offered by Project Velocity and CoolCast are complementary and signify a step towards the distribution of streaming content across a new and exciting platform that promises to redefine the way users interact with web pages, e-tailing sites, and chat communities." "CoolCast has brought cutting-edge technology and popular content partners together to bring the Internet to life," said Lee Carlson, Chief Financial Officer of BRE Properties. "With Project Velocity, we are providing our customers with access to the very latest in Internet technology. Streaming media from CoolCast is an important component of that service. CoolCast's service, with its TV-quality video and CD-quality audio, is the best way to showcase the power of broadband." About CoolCast and StarGuide Digital Networks Based in Irving, Texas, CoolCast (www.coolcast.com) is a video-enhanced broadband Internet portal aggregating live, digital quality video and audio for PC users from branded media and entertainment providers. CoolCast's technology was created by StarGuide Digital Networks (www.starguidedigital.com), a leading developer of innovative next-generation delivery solutions for multimedia broadcasters, to provide consumers access to high quality audio and video programming. StarGuide Digital Networks' Chairman, Scott K. Ginsburg also serves as the Chairman of DG Systems, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : DGIT). The CoolCast portal is currently being offered by NorthPoint Communications' "Blast" initiative in the San Francisco area, and by Broadwing's ZoomTown.com DSL DSL in full Digital Subscriber Line Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary community in Cincinnati. About BRE Properties, Inc. BRE Properties, Inc. is a real estate investment trust focused on the development, acquisition and management of apartment communities located near business, transportation and employment centers that are essential to its customers. In 1999, BRE received the Best Use of Technology award from Multifamily Executive magazine for its use of technology "to help improve communications and cut costs, as well as provide technological opportunities to the tenant." BRE owns and operates 86 apartment communities totaling 22,690 units in California, Arizona, Washington, Oregon, Nevada, New Mexico, Utah and Colorado. The company currently has eight other apartment communities in various stages of development and construction totaling 2,161 units. Additional information about BRE can be found on the company's web site - www.breproperties.com. |
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