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CoolBrands testing Tropicana Smoothie Shops.

CoolBrands International is testing a new shop concept, Tropicana Smoothies, Juices and More. The retail outlets offer freshly prepared smoothies and related frozen dessert products under the Tropicana brand name. CoolBrands announced this month that it has opened a new shop in The Mall of America in Minneapolis, MN. Other locations have previously been opened by CoolBrands in Las Vegas, Phoenix and Albuquerque as part of an ongoing test market arrangement between CoolBrands and Tropicana Products. Based on successful test results thus far, CoolBrands and Tropicana anticipate launching an international roll-out of Tropicana Smoothies, Juices and More locations beginning in 2002.

CoolBrands' President and Co--CEO David J. Stein noted, "The opening of the Mall of America location marks a heightened level of commitment by CoolBrands and Tropicana to the full--scale launch of the Tropicana Smoothies, Juices and More retail concept. Tropicana is the world's leading brand for delicious and healthy juice products and we intend to use our franchising expertise to establish Tropicana as the world's leading brand for smoothie frozen desserts."

CoolBrands reports that smoothies have become the fastest growing product segment in the frozen yogurt category over the last few years. The Tropicana Smoothies, Juices and More shops feature a full menu selection of fruit juice based smoothies, made by hand by blending fresh fruit and juice with crushed ice and/or frozen yogurt or fruit sorbet.

"Tropicana is pleased to expand our Smoothie Retail Shop Licensing relationship with CoolBrands" commented Frank Hood, Tropicana Licensing Manager. "CoolBrands has the expertise and quality commitment required to bring the Tropicana Brand name into this fast-growing venue. This differentiated product and package will compliment our larger smoothie strategy, which includes a packaged bottle for on the go consumption, currently in a West Coast test market."

CoolBrands, the world's leading franchiser of frozen yogurt outlets, franchises and licenses frozen dessert outlets operated under a Family of Brands including Yogen Fruz, I Can't Believe It's Yogurt (ICBIY), Bresler's Ice Cream and Premium Frozen Yogurt, Swensen's Ice Cream, Golden Swirl, and Ice Cream Churn, with company-owned, franchised and non-traditional partnership locations in approximately 80 countries around the world. CoolBrands is also a leading marketer of packaged frozen dessert products, including Eskimo Pie, Welch's, Weight Watchers Smart Ones, Betty Crocker, Trix, Yoplait, Colombo, and Yoo Hoo brand names, in addition to Tropicana.

Tropicana, headquartered in Bradenton, FL, is the world's leading producer and marketer of branded fruit juices. It markets Tropicana Pure Premium Orange Juice, the third largest branded grocery product sold in the U.S. and the world's leading orange juice brand. Tropicana is a division of PepsiCo, Inc.
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Publication:Ice Cream Reporter
Date:Jul 20, 2001
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