CoolBrands offers Godiva bar.

CoolBrands International has introduced Godiva Ice Cream Bars. The bars are being offered in two flavors, White Chocolate Raspberry (white chocolate ice cream with raspberry swirls in Godiva dark chocolate coating) and Belgian Dark Chocolate Bar (Godiva Belgian dark chocolate ice cream in Godiva milk chocolate coating). The bars are available at retail outlets nationwide at a suggested retail price range of $3.79-4.29 per box of three bars.

CoolBrands is also extending its ten-flavor pint-packaged line Of Godiva Ice Cream with four brand new flavors: Belgian Dark Chocolate with Mint, Vanilla Black Raspberry Ice Cream, Cappuccino with Chocolate Hearts, and Milk Chocolate Hazelnut Praline.

To celebrate the introduction of the bars, CoolBrands is sponsoring the "Godiva Diva Dreams" sweepstakes in which the grand-prize winner receives a one-week trip for two to Paris with first class accommodations, as well as a $25,000 shopping spree. Five second-prize winners receive "Diva Dollars": $1,000 cash each. One hundred third-prize winners will enjoy a year's supply of Godiva Ice Cream. The sweepstakes begins June 5 and ends September 15. CoolBrands has set up a special website for the sweepstakes at www.godivadivadreams.com. No purchase is necessary to participate.

"The 'Diva Dreams' sweepstakes gives consumers a chance to live out a once-in-a-lifetime shopping fantasy and enjoy the only ice cream from the world's best chocolatier," said Matthew Smith, Vice President of Marketing for CoolBrands International. "Godiva Ice Cream gives consumers a unique way to indulge themselves, at home, everyday."

To kick-off the sweepstakes, and also launch the new product, CoolBrands reported it would build a 16-ft. model of the Eiffel Tower constructed from more than 10,000 wooden Godiva ice cream sticks and hundreds of Godiva pints in New York City's Union Square Park on June 9th. Free samples of the new bars were to be given away from 10:00 am to 2:00pm. The model was being designed and built by students from Pratt Institute's School of Architecture.