CoolBrands Introduces Weight Watchers Smart Ones Giant 1 Point Fudge Bar.Business Editors, Food Writers MARKHAM, Ontario--(BUSINESS WIRE)--April 16, 2002 CoolBrands International Inc. (TSE See Tokyo Stock Exchange. TSE 1. See Tokyo Stock Exchange (TSE). 2. See Toronto Stock Exchange (TSE). : COB.A) announced today that it is introducing a new Giant Fudge Bar under the Weight Watchers(R) Smart Ones(R) label. "Giant" because it's 60% bigger than a normal fudge bar - 4 fl. oz. versus 2.5 fl. oz., the new product offers rich, creamy fudge taste and is made with nonfat non·fat adj. Lacking fat solids or having the fat content removed. chocolate ice cream, yet counts for only 1 Point(R) on the Weight Watchers(R) Winning Points(R) Weight Loss System. The Giant Fudge Bar launch follows CoolBrands' successful nationwide launch of its new Weight Watchers(R) Smart Ones(R) Round Ice Cream Sandwiches and Giant Sundae Cups, each with only 2 Points(R) per serving. "The astounding a·stound tr.v. a·stound·ed, a·stound·ing, a·stounds To astonish and bewilder. See Synonyms at surprise. [From Middle English astoned, past participle of astonen, initial success of our 2 Point(R) Round Ice Cream Sandwiches and Giant Sundaes demonstrates that consumers, including the many millions of Americans participating in the Weight Watchers(R) Weight Loss Program, want great tasting ice cream novelties in larger portion sizes with only 1-2 Points per serving," stated CoolBrands' President and Co-CEO, David J David J. Haskins (b. April 24, 1957, in Northampton, England) is a British alternative rock musician. He was the bassist for the seminal gothic rock band Bauhaus. Life and work . Stein. "The Giant Fudge Bar delivers on that same promise in a way that no other novelty product currently does. And it has the unique plus of having the Points(R) information printed on the label, which only CoolBrands, as the exclusive Weight Watchers(R) licensee, can legally do." Weight Watchers(R) Winning Points(R) Weight Loss System is a diet breakthrough that combines fat, fiber and calories into one simple number. So there's no complicated counting. And since no food is a no-no, it's easy to live with. CoolBrands is the exclusive licensee for the Weight Watchers(R) brand for frozen novelties in the U.S. The new Giant Fudge Bar will be sold in 6-packs in supermarkets, 12-pack cartons in Club Stores and individually wrapped for single sale in impulse and foodservice outlets, such as convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. , vending machines, delicatessens, cafeterias and vending carts. The roll-out is beginning now in selected markets, leading to a nationwide roll-out as supply allows. CoolBrands markets Eskimo Pie Eskimo Pie is a brand name for a chocolate-covered vanilla ice cream bar wrapped in foil, the first such dessert sold in the United States. Danish immigrant Christian Kent Nelson, a schoolteacher and candy store owner, claimed to have received the inspiration for the Eskimo (R) branded frozen novelties and frozen dessert products. The Company also markets a broad range of frozen novelties and frozen dessert products under the Tropicana(R), Welch's(R), Weight Watchers(R) Smart Ones(R), Betty Crocker Betty Crocker, an invented persona and mascot, is a brand name and trademark of American food company General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions. (R), Trix(R), Yoplait(R), Colombo(R) and Yoo Hoo(R) brand names pursuant to long-term licensing agreements. In addition, CoolBrands franchises and licenses frozen dessert outlets operated under a Family of Brands including Yogen Fruz(R), I Can't Believe It's Yogurt(R) (ICBY ICBY I Can't Believe You ), Bresler's(R) Ice Cream and Premium Frozen Yogurt, Swensen's(R) Ice Cream, Golden Swirl(R), Ice Cream Churn(R), and Java Coast(R) Fine Coffees, with company-owned, franchised and non-traditional partnership locations in approximately 80 countries around the world. CoolBrands' Foodservice Division is a leading manufacturer and supplier of premium soft serve ice cream, frozen yogurt, custard and smoothies to the foodservice industry. The Company also manufactures and sells a full line of quality flavors, chocolate coatings, fudge sauces, powders for chocolate milk, egg nog bases, sherbet sher·bet n. 1. also sher·bert A frozen dessert made primarily of fruit juice, sugar, and water, and also containing milk, egg white, or gelatin. 2. Chiefly British A beverage made of sweetened diluted fruit juice. bases and other ingredients and printed flexible packaging products for use in private label dairy products in addition to the Company's brands. "Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. " Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995:Information in this release relating to the Company's future plans and performance are "forward looking statements" and, as such, involve certain risks and uncertainties that could cause actual results to vary materially. Potential risks and uncertainties include, but are not limited to: (1) the highly competitive nature of the frozen dessert market and the level of consumer interest in the Company's products, (2) product costing, (3) the weather, (4) the performance of management, including management's ability to implement its plans as contemplated, (5) the Company's relationships with its customers, franchisees, licensees and licensors, and (6) government regulation. |
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