CoolBrands International Launches National Foodservice Program With New 1 Point Weight Watchers Smart Ones Soft Ice Cream.Business Editors MARKHAM, Ontario--(BUSINESS WIRE)--April 23, 2002 Rich, creamy, sensible, and with only 1 POINT(R) per serving, New Weight Watchers(R) Smart Ones(R) Soft Ice Cream leads a bold initiative by CoolBrands to gain share in the foodservice market CoolBrands International Inc. (TSE See Tokyo Stock Exchange. TSE 1. See Tokyo Stock Exchange (TSE). 2. See Toronto Stock Exchange (TSE). : COB.A) - New Weight Watchers Smart Ones Soft Ice Cream heads an exciting line-up of frozen dessert products under the Weight Watchers Smart Ones brand intended for distribution to foodservice outlets throughout the U.S. CoolBrands will launch these products as part of a comprehensive program targeting the foodservice industry to be unveiled at the National Restaurant Show in Chicago beginning on May 18, 2002. Weight Watchers Smart Ones Soft Ice Cream offers an indulgent and sensible alternative to soft frozen yogurt at a time when many consumers are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. the creamier, less tart taste of traditional ice cream. Weight Watchers Smart Ones Soft Ice Cream delivers that traditional creamier ice cream taste and will be available initially in Vanilla and Chocolate flavors. Each 4 fl. oz. serving is fat free and equates to just 1 POINT under the Weight Watchers Winning Points(R) Weight-loss System. Weight Watchers Smart Ones Soft Ice Cream mix is manufactured by CoolBrands' Foodservice Division at its factory in Russellville, Arkansas Russellville is a city in Pope County, Arkansas, United States. According to 2006 Census Bureau estimates, the population of the city is 25,520, ranking it as the state's 16th largest city, behind Benton.[1] The ZIP codes are 72802 and 72801. . CoolBrands will feature other Weight Watchers Smart Ones ice cream novelties in their new foodservice program including the highly successful Round Vanilla Low Fat Ice Cream Sandwiches and Giant Sundae Cups each with only 2 POINTS per serving, as well as the new 1 POINT Giant Fudge Bars, portion-controlled and specially packaged for single serve sale. CoolBrands will support the launch of these new foodservice products with an aggressive national advertising campaign and merchandizing program using soft serve equipment and counter-top novelty freezers that prominently bear the distinctive Weight Watchers Smart Ones logo and distinctive red trade dress. CoolBrands will lease the equipment to major foodservice operators, including Host International, Sedexho, Aramark, Compass Group The British company Compass Group LSE: CPG is one of the largest food service businesses in the world. It provides catering services to many types of institutions, for example schools, hospitals, companies and nursing homes. and Volume Services America, through an equipment-leasing subsidiary formed as a new profit center for the Company. "This new initiative aims to extend the phenomenal success of our Weight Watchers Smart Ones frozen novelties in grocery outlets to the vast foodservice market," stated CoolBrands' President and Co-CEO, David J David J. Haskins (b. April 24, 1957, in Northampton, England) is a British alternative rock musician. He was the bassist for the seminal gothic rock band Bauhaus. Life and work . Stein. "Foodservice operators are looking for new indulgent products which cater to the needs of their customers. Weight Watchers Smart Ones Soft Ice Cream is perfect for them, since it features a rich ice cream taste that is smoother, creamier, and less tart than frozen yogurt. And with only 1 POINT per serving, as compared to most nonfat non·fat adj. Lacking fat solids or having the fat content removed. frozen yogurts, which are at least 2 POINTS for the same serving size, Weight Watchers Smart Ones Soft Ice Cream not only delivers an incredible eating experience, it also fits nicely into the Weight Watchers Winning Points Weight-Loss System." Weight Watchers members follow the Weight Watchers Winning Points System, which combines the calories, fat, and fiber content of a particular food serving into an equivalent POINTS value. Members track the POINTS they consume each day according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. their daily-allotted POINTS Range. CoolBrands is the exclusive licensee for Weight Watchers Smart Ones frozen novelties and soft serve frozen desserts in the U.S. CoolBrands also markets Eskimo Pie Eskimo Pie is a brand name for a chocolate-covered vanilla ice cream bar wrapped in foil, the first such dessert sold in the United States. Danish immigrant Christian Kent Nelson, a schoolteacher and candy store owner, claimed to have received the inspiration for the Eskimo (R) branded frozen novelties and frozen dessert products, and a broad range of frozen novelties and frozen dessert products under the Tropicana(R), Welch's(R), Betty Crocker Betty Crocker, an invented persona and mascot, is a brand name and trademark of American food company General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions. (R), Trix(R), Yoplait(R), Colombo(R) and Yoo Hoo(R) brand names pursuant to long-term licensing agreements. In addition, CoolBrands franchises and licenses frozen dessert outlets operated under a Family of Brands including Yogen Fruz(R), I Can't Believe It's Yogurt(R) (ICBY ICBY I Can't Believe You ), Bresler's(R) Ice Cream and Premium Frozen Yogurt, Swensen's(R) Ice Cream, Golden Swirl(R), Ice Cream Churn(R), and Java Coast(R) Fine Coffees, with company-owned, franchised and non-traditional partnership locations in approximately 80 countries around the world. CoolBrands' Foodservice Division is a leading manufacturer and supplier of premium soft serve ice cream, frozen yogurt, custard and smoothies to the foodservice industry. The Company also manufactures and sells a full line of quality flavors, chocolate coatings, fudge sauces, powders for chocolate milk, egg nog bases, sherbet sher·bet n. 1. also sher·bert A frozen dessert made primarily of fruit juice, sugar, and water, and also containing milk, egg white, or gelatin. 2. Chiefly British A beverage made of sweetened diluted fruit juice. bases and other ingredients and printed flexible packaging products for use in private label dairy products in addition to the Company's brands. WEIGHT WATCHERS on food and beverages is the registered trademark of WW Foods LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control . SMART ONES is the registered trademark of H.J. Heinz Company. WEIGHT WATCHERS for services, WINNING POINTS and POINTS are registered service marks of Weight Watchers International, Inc. "Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. " Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995: Information in this release relating to the Company's future plans and performance are "forward looking statements" and, as such, involve certain risks and uncertainties that could cause actual results to vary materially. Potential risks and uncertainties include, but are not limited to: (1) the highly competitive nature of the frozen dessert market and the level of consumer interest in the Company's products, (2) product costing, (3) the weather, (4) the performance of management, including management's ability to implement its plans as contemplated, (5) the Company's relationships with its customers, franchisees, licensees and licensors, and (6) government regulation. |
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