CoolBrands Crayola desserts in deal with crayon company.Edible crayons? Not exactly. But Canadian frozen desserts maker CoolBrands International has inked a licensing agreement with Binney & Smith, which has made Crayola crayons since 1903, to expand the brand into the food category. The partnership is aimed at creating a line of frozen novelties including bars, sandwiches, cones, sundaes and shakes. In addition, CoolBrands will develop Crayola branded frozen desserts in prepackaged pre·pack·age tr.v. pre·pack·aged, pre·pack·ag·ing, pre·pack·ag·es To wrap or package (a product) before marketing. Adj. 1. containers ranging in size from pints to gallons. The companies said the desserts will have "better for you" qualities. CoolBrands, has been looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. new ventures to make up for the collapse of a deal for Weight Watchers diet products. The Canadian company is embroiled em·broil tr.v. em·broiled, em·broil·ing, em·broils 1. To involve in argument, contention, or hostile actions: "Avoid . . . in litigation An action brought in court to enforce a particular right. The act or process of bringing a lawsuit in and of itself; a judicial contest; any dispute. When a person begins a civil lawsuit, the person enters into a process called litigation. with Weight Watchers, seeking $360 million in a New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of lawsuit filed after Weight Watchers initiated an action alleging violation of the license agreement if CoolBrands continues to sell products carrying the diet company's name. The suit contends Weight Watchers "unlawfully" signed a licensing agreement with Wells' Dairy, Inc. in July, violating its deal with CoolBrands which was to run until Sept. 28--and which CoolBrands contends allows it to continue selling limited volumes of Weight Watchers goods until September 2005. |
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