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Cool Brew. (Product Showcase).


The New Orleans New Orleans (ôr`lēənz –lənz, ôrlēnz`), city (2006 pop. 187,525), coextensive with Orleans parish, SE La., between the Mississippi River and Lake Pontchartrain, 107 mi (172 km) by water from the river mouth; founded  Coffee Company recently received an Innovator of the Year award for its use of a patented cold-drip process that produces a liquid concentrate gourmet coffee. Called Cool Brew, coffee drinkers can now pour some concentrate into a mug and add hot water for a cup that tastes fresh brewed.

"My goal was to create a great tasting, fresh cup of coffee that could be prepared in an instant without any bitterness," said Phil McCrory. "Our signature ingredient, 'chicory' gives the coffee a New Orleans regional flavor. It's our version of "BAM Bam (bäm), town (1996 pop. 70,100), Kerman prov., SE Iran, on the intermittent Bam River. Located on the western edge of the Dasht-e Lut, Bam is a trade center in a henna-growing region. Dates and other fruits are also grown; camels are raised. " without the bite," he said.

Until now, CoolBrew and the company's iced coffee product called Cafe Au Lait ca·fé au lait  
n.
1. Coffee served with hot milk.

2. A light coffee hue. See Regional Note at beignet.



[French : café, coffee + à, with + lait
 have been exclusive to Louisiana Louisiana (ləwē'zēăn`ə, lē'–), state in the S central United States. It is bounded by Mississippi, with the Mississippi R.  residents. Soon sections of the U.S. will see the products on supermarket shelves. What can't be found on the shelf can be ordered online at the CoolBrew.com web site.

New Orleans Coffee Co., Inc., P.O. Box 51354, New Orleans, Louisiana, 70151, Tel: (1) (504) 488-2665, Fax: (1) (504) 488-2685, E-mail: BrewMaster brew·mas·ter  
n.
A brewer, especially the head brewer at a microbrewery.
@CoolBrew.com, Web site: www.CoolBrew.com
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Publication:Tea & Coffee Trade Journal
Date:Sep 20, 2002
Words:178
Previous Article:New Curtis Insulated Airpot Coffee Servers. (Product Showcase).
Next Article:Danisco's Seasonal Coffee Flavors. (Product Showcase).



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