Cooking.com and Marthastewart.com Team Up In New Cross-Media Marketing Alliance, Create Exclusive Cooking.com Microsite.SANTA MONICA Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , Calif. and NEW YORK--(BUSINESS WIRE)--Dec. 13, 1999-- Cooking.com and Martha Stewart Living Omnimedia Martha Stewart Living Omnimedia Inc. (MSLO, NYSE: MSO) is publishing and content provider founded by Martha Stewart. The Company's business activities center around the domestic arts. In 2005 MSLO reported revenues of US$209.5 million compared to US$187. Inc. (MSLO MSLO Martha Stewart Living Omnimedia, Inc. MSLO Medical Services Liaison Officer ), leaders in the cooking and food category, today announced a new advertising and marketing alliance. As part of the partnership, Cooking.com joins forces with MSLO to create a microsite on the Cooking and Entertaining channel of marthastewart.com, which will exclusively offer Cooking.com products for sale. The microsite will help provide marthastewart.com guests an easy way to access some of the best cooking products on the Web. "We at MSLO are pleased and excited to join forces with Cooking.com in this new and unique omnimedia advertising partnership to create the ultimate home for cooks on the Web", said Martha Stewart <noinclude></noinclude> Martha Stewart (born Martha Helen Kostyra on August 3, 1941) is an American business magnate, author, editor and homemaking advocate. She is also a former stockbroker and fashion model. , chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of MSLO. In addition, Cooking.com will deepen its marketing relationship with MSLO by featuring advertising in Martha Stewart Living Martha Stewart Living is a magazine and a television show featuring entertaining and home decorating guru Martha Stewart. Both the magazine and the television program focus on the domestic arts. magazine and on the television programs "Martha Stewart Living," a syndicated show, and "From Martha's Kitchen" on cable. "The partnership with MSLO is the next logical step as we continue to define the cooking category on the Internet," said David Hodess, CEO and founder of Cooking.com. "With our shared dedication to the culinary arts, this union further allows Cooking.com to deliver high-quality recipes and products to consumers who care about food and cooking." The partnership comes on the heels of Cooking.com's recent alliance with culinary expert Burt Wolf and marthastewart.com's expansion to seven linked content channels, one of which highlights Cooking and Entertaining. Cooking.com's arrangement with Wolf provides exclusive rights to the content of his upcoming book, "The Cooks' Catalogue 2000," as well as access to Wolf's numerous syndicated television series and books on food, travel and culinary history. About Cooking.com Cooking.com (www.cooking.com) is the leading online retailer of cookware and specialty foods. The site offers round-the-clock accessibility to more than 5,000 products from brands such as Calphalon, Henckels and Waring. In addition, Cooking.com provides thousands of recipes and tips for cooks. World-renowned chefs, cookbook authors and restaurateurs develop the site's content, creating a unique destination for people who like to cook. Through its exclusive relationship with Burt Wolf, one of the nation's best-known experts on food and cooking equipment, Cooking.com offers the most up-to-date product information and entertaining ideas. Cooking.com's firm commitment to customer service ensures its customers receive individual attention and an easy and hassle-free shopping experience. About Martha Stewart Living Omnimedia Inc. Martha Stewart Living Omnimedia Inc. is a multimedia company consisting of four business segments. The company's Publishing segment includes the magazine Martha Stewart Living; the quarterly magazine Martha Stewart Weddings Martha Stewart Weddings is a weddings magazine published by Martha Stewart Living Omnimedia. Martha Stewart Weddings was launched as an annual publication in 1994, and was expanded to quarterly in 1999. ; books written by Martha Stewart and the editors of Martha Stewart Living; the syndicated "askMartha" newspaper columns and the Westwood One syndicated radio show, "askMartha." The Television segment includes a nationally syndicated, daily one-hour television program, "Martha Stewart Living"; a daily cable television program, "From Martha's Kitchen," on the Food Network; weekly appearances on CBS (Cell Broadcast Service) See cell broadcast. News' "The Early Show" broadcast; and periodic CBS network prime-time television specials. The Merchandising segment includes strategic merchandising and distribution partnerships with Kmart, Sherwin-Williams, P/Kaufmann and Zellers. Martha Stewart Living Omnimedia also has an Internet/Direct Commerce segment that includes an Internet site, marthastewart.com, and an online store and mail-order catalog, "Martha by Mail." Martha Stewart Living Omnimedia is listed on the New York Stock Exchange New York Stock Exchange (NYSE) World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City. under the ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors MSO (1) (Multiple System Operator) Typically refers to a cable TV organization that owns more than one cable system, but it may refer to an operator of only one system. . |
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