Cookies Misunderstood by Consumers, According to BlueLithium; Ad Network Identifies a Need for Further Education to Ease Web Surfers' Privacy Fears.SAN JOSE San Jose, city, United States San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850. , Calif. -- Many Internet users do not understand the benefits behind cookies. Web surfers mistakenly believe cookies invade privacy, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. an online poll recently conducted by BlueLithium, a San Jose-based direct response and brand marketing ad network. The poll of more than 150 Internet users suggests that consumers have a universal privacy misconception of cookies, the backbone of behavioral optimization technology. Cookies enable online advertisers to determine useful demographic information about their online audiences. Sixty-four percent of online users surveyed are uninformed in believing cookies invade privacy. Cookies are small text files that store non-invasive user actions, allowing a web site to better fulfill advertiser requests. Cookies cannot read or store personal or identifiable data stored on a user's computer. Only basic information such as the type of browser used, date and time a web site is visited and connection speed is available. BlueLithium and other online advertisers are reversing consumers' distrust by educating them on the benefits of cookies. Poll results also reveal that 39 percent of respondents delete their cookies and temporary internet files In a user's computer, a collection of the most recent Web pages and files downloaded from the Web. The files are stored in a folder that acts as a cache so that subsequent requests are retrieved from the local hard disk. on a weekly basis, making it difficult for online advertisers to target audiences according to online behavior. In addition, 52 percent of Internet users surveyed disable To turn off; deactivate. See disabled. cookies needlessly before shopping online. "Consumers incorrectly assume cookies allow the outside world to peek into their private lives and personal data," said Gurbaksh Chahal Gurbaksh Chahal (born July 17, 1982) is the founder of several advertising companies. Chahal was born in the town of Tarn Taran, near Amritsar in Punjab, India to Avtar and Arjinder Chahal. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BlueLithium. "A common misconception has developed among consumers that cookies are related to spyware and adware. We are changing this theory. Cookies do not invade privacy, and are actually beneficial to online users." BlueLithium's behavioral optimization technology uses cookies to deliver information on products and services relevant to Internet users, advertisers, and publishers. This technology allows BlueLithium to bridge the gap between web site content and advertisements -- creating a more relevant Internet experience. BlueLithium is sponsoring the iMedia Summit in La Quinta, California “La Quinta” redirects here. For the hotel chain, see La Quinta Inn. “La Quinta” redirects here. For High School, see La Quinta High School. La Quinta , December 4 - 7. For more information, please visit www.bluelithium.com. About BlueLithium For advertisers focused on response and results, BlueLithium is the performance-based advertising network that maximizes ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). through its proprietary ad serving technology. The company's advertising network is driven by the industry's most advanced targeting and optimization technology. It offers a variety of advertising options for online marketers and helps publishers maximize the value of online properties. For more information, see http://www.bluelithium.com. |
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