Convio Offers Free Case Study on Autism Society of America Web Redesign Project.Project Uses Data-Driven Research to Improve User Experience, Enhance Conversion Goals AUSTIN, Texas -- Convio, Inc., today announced the availability of a free case study on optimizing a Web site to drive greater constituent engagement, promote a sense of online community, and build relationships that strengthen conversion. The case study, "A Web Site Redesign Project Based on Data-Driven User Experience," explores how nonprofit organizations Nonprofit Organization An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well. Notes: Examples of non-profit organizations are charities, hospitals and schools. can assess their Web site to improve a site visitor's experience and make their site a success. The case study describes a methodology for conducting a user experience audit and highlights Convio's work with the Autism Society of America The Autism Society of America (ASA) was founded in 1965 by Bernard Rimland, PhD, and claims to be the oldest and largest grassroots organization in the autism community with over 50,000 members and supporters connected through a network of nearly 200 chapters in the United States. to provide nonprofit professionals with an understanding of the processes and techniques used in evaluating an organization's Web site and the lessons learned. "Convio's intensive Web site audit helped us determine how to best engage our key audiences and improve their user experience," said Marguerite Marguerite, for French women thus named, use Margaret Marguerite. For French women thus named, use Margaret. marguerite, in botany marguerite: see daisy. Kirst Colston, director of communications Director of Communications is a position in the private and public sectors. The Director of Communications is responsible for managing and directing an organization's internal and external communications. at the Autism Society of America. "We feel that ASA's new information architecture and redesign will improve our search engine rankings Search engine ranking is a measure of the online promotional success of a web page or website. Most search engines default to ten organic or natural listings per page. Many include sponsor links before or to the right of the results. , increase donor conversions and enable our constituents to easily find the critical information they need. Our work with Convio to understand best practices in online strategy has given ASA Asa (ā`sə), in the Bible, king of Judah, son and successor of Abijah. He was a good king, zealous in his extirpation of idols. When Baasha of Israel took Ramah (a few miles N of Jerusalem), Asa bought the help of Benhadad of Damascus and the ability to develop stronger online relationships with our constituents and drive results." To obtain a free copy of Convio's case study, please visit www.convio.com/asa-case-study. |
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