Convio Offers Free Case Study on Autism Society of America Web Redesign Project.

Project Uses Data-Driven Research to Improve User Experience, Enhance Conversion Goals

AUSTIN, Texas -- Convio, Inc., today announced the availability of a free case study on optimizing a Web site to drive greater constituent engagement, promote a sense of online community, and build relationships that strengthen conversion. The case study, "A Web Site Redesign Project Based on Data-Driven User Experience," explores how nonprofit organizations can assess their Web site to improve a site visitor's experience and make their site a success.

The case study describes a methodology for conducting a user experience audit and highlights Convio's work with the Autism Society of America to provide nonprofit professionals with an understanding of the processes and techniques used in evaluating an organization's Web site and the lessons learned.

"Convio's intensive Web site audit helped us determine how to best engage our key audiences and improve their user experience," said Marguerite Kirst Colston, director of communications at the Autism Society of America. "We feel that ASA's new information architecture and redesign will improve our search engine rankings, increase donor conversions and enable our constituents to easily find the critical information they need. Our work with Convio to understand best practices in online strategy has given ASA the ability to develop stronger online relationships with our constituents and drive results."

To obtain a free copy of Convio's case study, please visit www.convio.com/asa-case-study.