Convio Founder and Chief Strategy Officer Shares Web 2.0 Insight at TiEcon 2007.AUSTIN, Texas -- Vinay Bhagat, Convio's founder, Chairman and Chief Strategy Officer, addressed entrepreneurs from around the world on Saturday, about using social media to build and monetize online communities. A participant in a five-person panel that included representatives from Flixster, Inc., DoubleClick, Profile Linker and Affinity Labs, Bhagat shared insight into Convio's work with nonprofit organizations and political campaigns across America to bring more than 60 million people into greater levels of engagement via the Internet. During his portion of the discussion, Bhagat shared how Convio's clients have reached and engaged new constituents through organizing viral campaigns and by focusing on a compelling user experience. He also discussed the importance of integrated channel campaigns, using offline media to direct people online and encouraging online constituents to participate offline, for example, at rallies. He also shared best practice examples from business social communities and other consumer communities that he tracks. Bhagat added that while social networking is still in its infancy, the nonprofit community is well positioned to benefit from the "Web 2.0" world because of its ability to grow and retain a community to rally around a cause or issue. He stressed that Convio and their nonprofit clients are tracking the integration of online communities and their offline behavior to determine the return on investment in online marketing as well as the long term value of the constituent relationship. TiEcon is TiE Silicon Valley's annual flagship event. Founded in 1992 in Silicon Valley, TiE is a not-for-profit global network of entrepreneurs and professionals. TiE stands for Talent, Ideas, and Enterprise; it is an open and inclusive organization that has rapidly grown to more than 45 chapters in 10 countries with a membership base of over 10,000. TiE Silicon Valley is sponsored by the top venture capital firms Name Location Founding date Managing Partners/Directors Specialty Capital managed 5AM Ventures Menlo Park, CA; Waltham, MA 2002 John Diekman, PhD (managing partner), Scott Rocklage, PhD (managing partner), Andrew Schwab (managing partner) life sciences $200M [1] , Fortune 500 corporations, and professional service providers. TiE fosters entrepreneurship through mentoring, networking, and education. At the heart of TiE is its strong ecosystem, which has enabled members to facilitate and create a cohesive network of strong, viable and sustainable chapters worldwide. The TiE brand is synonymous with entrepreneurship and wealth creation globally. About Convio Convio is a leading provider of software and services to help nonprofits use the Internet strategically to build strong relationships with constituents for driving fundraising, advocacy and other forms of support. Convio has online solutions for fundraising, advocacy, Web content management, event fundraising, ecommerce and email communications. All solutions include the Constituent360[TM] platform, a sophisticated, online marketing database that centralizes constituent data and integrates with offline databases. Convio's clients include American Red Cross American Red Cross: see Red Cross. , American Diabetes Association The American Diabetes Association, or the ADA, is an American health organization providing diabetes research, information and advocacy. Founded in 1940, the American Diabetes Association conducts programs in all 50 states and the District of Columbia, reaching hundreds of , American Society for the Prevention of Cruelty to Animals American Society for the Prevention of Cruelty to Animals (A.S.P.C.A.), chartered in 1866 in New York by Henry Bergh to shelter homeless animals, to assist farmers in caring for their livestock, and to cooperate with law enforcement agencies in the prosecution of , AVON Foundation, Easter Seals, Farm Aid, National Association of REALTORS The National Association of Realtors (NAR) is made up of residential and commercial realtors who are brokers, salespeople, property managers, appraisers, and counselors, and others working in the real estate industry. [R], National Multiple Sclerosis Society The National Multiple Sclerosis Society, a United States-based non-profit organization, and its network of chapters nationwide promote research, educate, advocate on issues relating to multiple sclerosis, and organize a wide range of programs, including support for the newly , Sierra Club Sierra Club, national organization in the United States dedicated to the preservation and expansion of the world's parks, wildlife, and wilderness areas. Founded (1892) in California by a group led by the Scottish-American conservationist John Muir, the Sierra Club , Susan G. Komen for the Cure Susan G. Komen for the Cure, formerly known as The Susan G. Komen Breast Cancer Foundation, is an organization supporting breast cancer research. Since its inception in 1982, Komen has invested nearly $1 billion in research, education and health services, making it the , and Thirteen/WNET New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . For more information, please visit www.convio.com. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion