Convio CEO and American Red Cross Online Fundraising Strategist Share Insights and Experience.AUSTIN, Texas -- On Tuesday, June 20, Kimberly Reckner, Lead Technical Liaison of Online Fundraising Online fundraising is the use of Internet-based technology, marketing and communication techniques by non-profit organizations to bring in revenue, frequently as donations. for American Red Cross American Red Cross: see Red Cross. and Gene Austin, Chief Executive Officer of Convio hosted a teleconference and webinar for nonprofit executives to discuss the most effective Internet strategies for more efficiently and effectively reaching, motivating and retaining volunteers, advocates, donors and members. The hour-long event is now available as a replay at http://www.convio.com/arc-ondemand. "American Red Cross is a leader in understanding the power of the Internet to efficiently and effectively communicate with constituents not only in times of emergency, but also in building and cultivating those relationships year-round," said Austin. "Kimberly is a pioneer. We are excited that she was willing to share her experience and expertise with the Convio community of clients and the nonprofit community as a whole. We are also thrilled that our partnership and software has powered substantial increases in the involvement and participation of the American Red Cross online constituency." American Red Cross (ARC) uses Convio software to provide the flexibility and scalability needed to support hundreds of ARC chapters as well as numerous corporate and celebrity giving sites. Through Convio's Software as a Service delivery model, ARC is able to efficiently process high volumes of donations during emergencies, strengthen online relationships and drive higher response rates for marketing, communications and fundraising campaigns and prevent fraud with comprehensive security protection. The Convio solutions empower the non-technical teams to execute online campaigns, leaving the internal IT staff to focus on developing and maintaining systems directly related to the organization's mission and daily operations. "With the evolution of technology and the ubiquitous nature of communications technologies, the expectations that audience members have for timely information, direct communication and online engagement has grown exponentially," said Reckner. "We selected Convio as our strategic partner because the solution gives our non-technical fundraising staff complete control over our diverse online giving campaigns." About American Red Cross The American Red Cross helps people prevent, prepare for and respond to emergencies. Last year, almost a million volunteers and 35,000 employees helped victims of almost 75,000 disasters; taught lifesaving skills to millions; and helped U.S. service members separated from their families stay connected. Almost 4 million people gave blood through the Red Cross, the largest supplier of blood and blood products in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . The American Red Cross is part of the International Red Cross and Red Crescent Movement “Red Cross” redirects here. For other uses, see Red Cross (disambiguation). . An average of 91 cents of every dollar the Red Cross spends is invested in humanitarian services and programs. The Red Cross is not a government agency; it relies on donations of time, money, and blood to do its work. About Convio Convio is a leading provider of software and services to help nonprofits use the Internet strategically to build strong relationships with constituents for driving fundraising, advocacy and other forms of support. Convio has online solutions for fundraising, advocacy, Web content management, event fundraising, ecommerce and email communications. All solutions include the Constituent360[TM] platform, a sophisticated, online marketing database that centralizes constituent data and integrates with offline databases. Convio's clients include American Red Cross, American Diabetes Association The American Diabetes Association, or the ADA, is an American health organization providing diabetes research, information and advocacy. Founded in 1940, the American Diabetes Association conducts programs in all 50 states and the District of Columbia, reaching hundreds of , American Society for the Prevention of Cruelty to Animals American Society for the Prevention of Cruelty to Animals (A.S.P.C.A.), chartered in 1866 in New York by Henry Bergh to shelter homeless animals, to assist farmers in caring for their livestock, and to cooperate with law enforcement agencies in the prosecution of , AVON Foundation, Easter Seals, National Association of REALTORS The National Association of Realtors (NAR) is made up of residential and commercial realtors who are brokers, salespeople, property managers, appraisers, and counselors, and others working in the real estate industry. [R], National Multiple Sclerosis Society The National Multiple Sclerosis Society, a United States-based non-profit organization, and its network of chapters nationwide promote research, educate, advocate on issues relating to multiple sclerosis, and organize a wide range of programs, including support for the newly , Sierra Club Sierra Club, national organization in the United States dedicated to the preservation and expansion of the world's parks, wildlife, and wilderness areas. Founded (1892) in California by a group led by the Scottish-American conservationist John Muir, the Sierra Club , Susan G. Komen for the Cure Susan G. Komen for the Cure, formerly known as The Susan G. Komen Breast Cancer Foundation, is an organization supporting breast cancer research. Since its inception in 1982, Komen has invested nearly $1 billion in research, education and health services, making it the , and Thirteen/WNET New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . For more information, please visit www.convio.com. |
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