Convio's Vinay Bhagat Authors Chapter On Internet Fundraising and Relationship Management for Classic Nonprofit Fundraising Handbook.Business Editors and High-Tech Writers AUSTIN, Texas--(BUSINESS WIRE)--April 23, 2002 NOTE TO EDITORS/NOT FOR PUBLICATION: If you'd like to download a free copy of Vinay Bhagat's chapter, please contact stull@convio.com for a URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. set up for news media. Vinay Bhagat, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Convio, the leader in helping nonprofits build sustainable donor bases through online Constituent Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ), is a featured author in "The Nonprofit Handbook: Fund Raising Third Edition 2002 Supplement," scheduled for mid-May publication. Edited by fundraising guru, James Greenfield, "The Nonprofit Handbook: Fund Raising" (John Wiley & Sons Inc., New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of ) is a classic in its field, providing a complete overview of the entire development function -- from management and strategic planning to hands-on, practical guidance. The handbook and annual supplements are written by today's most knowledgeable and respected development professionals as well as consultants and service providers who work with nonprofits. Written for nonprofit professionals at all levels of technical knowledge, Mr. Bhagat's chapter, "The Internet -- A Powerful Relationship Management Tool for Fundraisers," explains how organizations should be using the Internet, especially email and their Web sites, to attract, engage and retain constituents, converting them into sustainable lifetime donors. A free, downloadable, pre-publication version of the chapter is available at www.convio.com. "Using a Web site and email only to acquire, renew and upgrade donors grossly underserves an organization; Internet technology to support fundraising requires new thinking about how to better manage relationships between nonprofit organizations and their community of supporters," said Greenfield. "In his chapter, Vinay provides a clear roadmap for nonprofits on how to use the Internet as a highly efficient, cost-effective, strategic marketing and communications tool that helps attract constituents and then keep them engaged, well informed, committed and donating." Convio provides integrated software that enables nonprofits to use the Internet for fundraising, marketing, communications and more while also strengthening relationships with constituents so they become loyal donors. The marketplace leader, Convio works with many nationally prominent groups. Mr. Bhagat speaks often at nonprofit conferences and frequently contributes articles to philanthropy trade and direct marketing publications. "I am honored that Jim Greenfield asked me to contribute a chapter to the 2002 supplement of a book that many nonprofit professionals consider a 'bible'," said Bhagat. "I hope my chapter will be a catalyst for nonprofits all at stages of Internet adoption to more fully integrate this powerful medium into their constituent marketing and communications programs." About Convio Austin-based Convio is the leading online Constituent Relationship Management company serving the nonprofit sector. Convio's mission is to increase the effectiveness of how nonprofit organizations attract, engage and retain constituents to provide funding and other forms of support. The Convio(tm) software solution consists of five product suites: eFundraising, eMarketing, Advocacy, Content Management, and a Constituent Center database. The Convio platform automatically shares data among all five product suites, giving nonprofits a unified view of each constituent so staff can conduct more personalized and targeted marketing. Convio also provides Internet marketing consulting services to help nonprofits adopt online marketing best practices. Convio's clients include Easter Seals, American Society for the Prevention of Cruelty to Animals American Society for the Prevention of Cruelty to Animals (A.S.P.C.A.), chartered in 1866 in New York by Henry Bergh to shelter homeless animals, to assist farmers in caring for their livestock, and to cooperate with law enforcement agencies in the prosecution of , The Susan G. Komen Breast Cancer Foundation, Planned Parenthood Planned Parenthood A service mark used for an organization that provides family planning services. Federation of America, Devereux Foundation, Hillel: The Foundation for Jewish Campus Life, Carnegie Museums of Pittsburgh
KCET Kamaraj College of Engineering and Technology (PBS PBS in full Public Broadcasting Service Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural, , Los Angeles). For more information, please visit www.convio.com. |
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