Convio's Newest Guide Helps Nonprofits Establish Ecommerce Programs that Generate Revenue and Build Strong Constituent Relationships.AUSTIN, Texas -- Free Booklet Includes Tips on Taking Ecommerce Beyond the Transaction; Follows Convio's Recent Release of First Ecommerce Solution Designed Specifically for Nonprofits Convio, Inc.--the leading provider of software and services to help nonprofits use the Internet for building strong constituent relationships and driving support--today announced the availability of its new, downloadable guide to help nonprofit organizations engage in ecommerce to not only generate revenue for their organizations but also convert shoppers to donors, advocates, volunteers and more. "From Online Stores to Online Relationships: Tips and Tools for an Innovative Approach to Ecommerce for Nonprofits" is the latest Convio publication providing best practices for nonprofit professionals on how to best leverage the Internet for fundraising, marketing, advocacy, event participation and more. The new guide is a valuable resource for any nonprofit interested in launching an effective ecommerce program that also can complement its overall online constituent relationship management (eCRM) strategy. To download Convio's ecommerce guide, please visit www.convio.com/ecommguide1. "This is a timely subject for our industry as ecommerce for nonprofits moves into a new era," said Gene Austin, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Convio. "Beyond the obvious benefits of an online store, nonprofits now can leverage the selling experience to strengthen their relationships with constituents and generate much broader support for their organizations. This guide shares insight on what we've learned from working closely with some of today's most prominent nonprofits that have taken ecommerce to a new level." Convio's ecommerce guide details best practices for using the Internet to: --Create a full-featured online store that looks like the rest of an organization's Web site; --Supplement traditional fundraising efforts by "selling" virtual products such as sponsorships and certificates; --Drive additional revenue by implementing cross-promotion strategies; --Build and leverage constituent profiles to drive increased involvement and support; and --Integrate an online store with an organization's overall eCRM program. The guide includes examples from Jewish National Fund (JNF JNF Jewish National Fund JNF Junior Non Fiction (library) ) and KCET KCET Konami Computer Entertainment Tokyo (Japan) KCET Kamaraj College of Engineering and Technology Community Television of Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, to show how several of today's more foresighted nonprofits are using ecommerce to drive membership, increased giving and overall support for their missions. JNF, for example, allows supporters to "buy" trees for planting in Israel by making an $18 donation to the organization. Its constituents then can choose from several email certificate options to let friends or loved ones loved ones npl → seres mpl queridos loved ones npl → proches mpl et amis chers loved ones love npl know that a tree was planted in their honor. KCET uses its online store functionality to offer premiums, or incentives, for different pledge levels. Convio's newest guide follows the company's recent release of the first ecommerce solution designed specifically to meet the unique needs of nonprofit organizations. Convio eCommerce (www.convio.com/ecommerce) provides organizations with all key functionality for effectively selling online as well as converting shoppers to more involved constituents. No other ecommerce product on the market offers nonprofits the ability to generate revenue online by selling merchandise, sponsorships, virtual "adoptions" and more while also building strong relationships with constituents to drive fundraising, advocacy, volunteerism, participation in special events and other types of support. About Convio Convio is the leading provider of software and services to help nonprofits use the Internet strategically to build strong relationships with constituents for driving fundraising, advocacy and other forms of support. Convio has online solutions for fundraising, advocacy, Web content management, event fundraising, ecommerce and email communications. All solutions include the Constituent360(TM) platform, a sophisticated, online marketing database that centralizes constituent data and integrates with offline database. In addition to Jewish National Fund and KCET, Convio's clients include American Diabetes Association The American Diabetes Association, or the ADA, is an American health organization providing diabetes research, information and advocacy. Founded in 1940, the American Diabetes Association conducts programs in all 50 states and the District of Columbia, reaching hundreds of , American Society for the Prevention of Cruelty to Animals American Society for the Prevention of Cruelty to Animals (A.S.P.C.A.), chartered in 1866 in New York by Henry Bergh to shelter homeless animals, to assist farmers in caring for their livestock, and to cooperate with law enforcement agencies in the prosecution of , AVON Foundation, Carnegie Museums of Pittsburgh
The Chesapeake Bay Foundation (CBF), the United States' largest regional conservation organization, is dedicated to the restoration and protection of the Chesapeake Bay and its tributary rivers. , Easter Seals Easter Seals is an international charitable organization devoted to providing opportunities for children with physical disabilities. See
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