Convio, Inc. and StrategicOne Conduct First Comprehensive Study Quantifying Impact of Online Engagement on Giving.Online Constituent Relationship Management (eCRM) Improves Rate of Giving by Offline Donors AUSTIN, Texas -- Convio, Inc., in partnership with StrategicOne, LLC, have conducted the nonprofit sector's first comprehensive study quantifying the impact of online engagement (eCRM) and multi-channel marketing on overall giving. The data, presented at the DMANF conference in Washington, DC, shows that online engagement improves how much offline (direct mail) donors give each year and the rate at which they renew (retention rates) even if they continue to give solely in the mail. If they opt to give online as well, i.e. become multi-channel, their rate of giving and retention rate increases further. Details of the research have been published in a whitepaper, "Integrating Online Marketing (eCRM) with Direct Mail Fundraising Direct mail fundraising is a form of direct marketing widely used by nonprofit organizations in North America and Europe to recruit or "acquire" new donors or members and to inform, cultivate, resolicit, and "upgrade" the level of their contributions or dues. : Adding a New Communication and Donation Channel Increases Donations," available at http://www.convio.com/impaper. The study, conducted in the summer of 2006, examined donor behavior for the SPCA SPCA serum prothrombin conversion accelerator (coagulation factor VII). SPCA abbr. serum prothrombin conversion accelerator SPCA, n an acronym for serum p of Texas, a regional animal welfare organization and Convio client. Data shows that increased value of adding an online donation and solicitation channel for donors acquired offline yielded a 39% increase per donor over 12 months. Additionally, donors receiving eCRM outperform those who only receive offline communications - giving twice as much or more in their lifetimes. About Convio Convio is the leading provider of software and services to help nonprofits use the Internet strategically to build strong relationships with constituents for driving fundraising, advocacy and other forms of support. Convio has online solutions for fundraising, advocacy, Web content management, event fundraising, ecommerce and email communications. All solutions include the Constituent360[TM] platform, a sophisticated, online marketing database that centralizes constituent data and integrates with offline databases. Convio's clients include American Red Cross American Red Cross: see Red Cross. , American Diabetes Association The American Diabetes Association, or the ADA, is an American health organization providing diabetes research, information and advocacy. Founded in 1940, the American Diabetes Association conducts programs in all 50 states and the District of Columbia, reaching hundreds of , American Society for the Prevention of Cruelty to Animals American Society for the Prevention of Cruelty to Animals (A.S.P.C.A.), chartered in 1866 in New York by Henry Bergh to shelter homeless animals, to assist farmers in caring for their livestock, and to cooperate with law enforcement agencies in the prosecution of , AVON Foundation, Easter Seals, Farm Aid, National Association of REALTORS The National Association of Realtors (NAR) is made up of residential and commercial realtors who are brokers, salespeople, property managers, appraisers, and counselors, and others working in the real estate industry. [R], National Multiple Sclerosis Society The National Multiple Sclerosis Society, a United States-based non-profit organization, and its network of chapters nationwide promote research, educate, advocate on issues relating to multiple sclerosis, and organize a wide range of programs, including support for the newly , Sierra Club, Susan G. Komen for the Cure Susan G. Komen for the Cure, formerly known as The Susan G. Komen Breast Cancer Foundation, is an organization supporting breast cancer research. Since its inception in 1982, Komen has invested nearly $1 billion in research, education and health services, making it the , and Thirteen/WNET New York. For more information, please visit www.convio.com. About StrategicOne Since 1997, StrategicOne has worked to increase the knowledge and intelligence with which charitable organizations raise funds through direct marketing channels. StrategicOne has particular strength in the area of predictive analytics and CRM methodologies and framework. Improving constituent relationships involves more than behavior-based analytics. Potential donors' gift choices depend upon their attitudes about, their interactions with, and the messages they receive from charities. Recent communication-oriented projects have sought to optimize the number and pattern of appeals, the content and themes of appeals, and, especially, the channels -- direct mail versus online -- through which appeals and donations are made. StrategicOne's clients include Alliance Defense Fund, American Red Cross, Food for the Poor, Prison Fellowship Ministries, Concerned Women for America Concerned Women for America is a conservative Christian political action group active in the United States. The group was founded in 1979 by Beverly LaHaye, wife of Christian Coalition co-founder Timothy LaHaye, as a response to activities by the National Organization for Women and , Missionary Oblates of Mary Immaculate The Missionary Oblates of Mary Immaculate (OMI) is a religious order of the Roman Catholic Church founded on January 25, 1816 by Saint Eugene de Mazenod, a French priest from Marseille. It was first recognized by Pope Leo XII on February 17, 1826. , and Moody Bible Institute. For more information, please visit www.strategic-one.com. |
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