Convio, Inc. Releases Nonprofit Sector's First Online Marketing (eCRM) Benchmark Report.New Study Includes Valuable Insight, Results and Analysis of Key Performance Metrics Performance metrics are measures of an organizations activities and performance. Performance metrics should support a range of stakeholder needs from customers, shareholders to employees [1]. for Optimizing Online Marketing Programs AUSTIN, Texas -- Convio, Inc. - the leading provider of online constituent relationship management (eCRM) solutions for nonprofits - today announced the availability of the nonprofit sector's first online marketing benchmark report to help nonprofit organizations create highly effective online marketing programs that maximize results. "The Online Marketing Nonprofit Benchmark Index Study" provides nonprofit professionals with important insight and analysis involving key metrics for evaluating online marketing success. The report includes data compiled from nonprofit organizations across six vertical segments and of various sizes and levels of online maturity. It also discusses tactics for impacting key metrics and strengthening online marketing programs. Convio plans to produce the report annually to track the evolution of online marketing in the nonprofit sector. The company and its partners provide consulting services to help nonprofit organizations more effectively leverage the online channel. To download Convio's online marketing benchmark report, please visit www.convio.com/onlinebenchmarks. "By comparing its performance against similar groups, a nonprofit organization can more easily identify what aspects of their online marketing programs are performing strongly versus areas that may need improvement," said Vinay Bhagat, Founder and Chief Strategy Officer, Convio, Inc. "Our benchmarking study provides nonprofit professionals with a framework to help refine their Internet tactics, allocate resources more efficiently and improve overall effectiveness of their online marketing initiatives." Convio's online marketing benchmark report includes: * Discussion of key metrics that influence online marketing effectiveness Marketing Effectiveness is the function of improving how marketers go to market with the goal of optimizing their marketing spend to achieve even better results for both the short-term and long-term. Also related to Marketing ROI and Return on Marketing Investment (ROMI). , including Web site traffic, registration rate, email file size and others; * Analysis and trend data involving each metric; * Insights into how comparable organizations are performing against key metrics, including groups involved in animal welfare, environmental, Christian, health, public affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. and public broadcasting public broadcasting: see broadcasting. segments; and * Tips and advice for improving different areas of an organization's online marketing program. The study also summarizes how different vertical segments ranked against each other across each of the key metrics. For example, Convio's benchmark report shows that while animal welfare groups achieved the best ranking in email file growth, the same segment ranked lower compared to other verticals in the "registration rate" metric. In addition, the report summarizes different strategies and tactics used by organizations in various segments of the nonprofit sector to more effectively achieve their online marketing goals. About Convio Convio is the leading provider of on-demand software See SaaS. and services to help nonprofits use the Internet strategically to build strong relationships with constituents for driving fundraising, advocacy and other forms of support. Convio has online solutions for fundraising, advocacy, Web content management, event fundraising, ecommerce and email communications. All solutions include the Constituent360[TM] platform, a sophisticated, online marketing database that centralizes constituent data and integrates with offline databases. Convio has been named one of the fastest growing private companies in the nation by Inc. magazine. The company's clients include American Red Cross American Red Cross: see Red Cross. , American Diabetes Association The American Diabetes Association, or the ADA, is an American health organization providing diabetes research, information and advocacy. Founded in 1940, the American Diabetes Association conducts programs in all 50 states and the District of Columbia, reaching hundreds of , American Society for the Prevention of Cruelty to Animals American Society for the Prevention of Cruelty to Animals (A.S.P.C.A.), chartered in 1866 in New York by Henry Bergh to shelter homeless animals, to assist farmers in caring for their livestock, and to cooperate with law enforcement agencies in the prosecution of , AVON Foundation, Easter Seals, Farm Aid, National Multiple Sclerosis Society The National Multiple Sclerosis Society, a United States-based non-profit organization, and its network of chapters nationwide promote research, educate, advocate on issues relating to multiple sclerosis, and organize a wide range of programs, including support for the newly , Sierra Club Sierra Club, national organization in the United States dedicated to the preservation and expansion of the world's parks, wildlife, and wilderness areas. Founded (1892) in California by a group led by the Scottish-American conservationist John Muir, the Sierra Club , The Susan G. Komen Breast Cancer Foundation and Thirteen/WNET New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . For more information, please visit www.convio.com. |
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