Convert is Dressing the Slopes in Style as the Official Outerwear Sponsor for the Mountain Dew Vertical Challenge.Lifestyle Editors/Business Editors PORTLAND, Ore.--(BUSINESS WIRE)--Dec. 12, 2003 Columbia Sportswear Company (Nasdaq:COLM COLM Column COLM Colorado National Monument (US National Park Service) COLM Committee On Lay Ministry ), the maker of the Convert(R) snowboarding apparel line, is dressing the slopes in style as the official outerwear supplier and co-sponsor of the Mountain Dew(R) Vertical Challenge. The 50 event, U.S. tour will start Dec. 13, 2003, and take place at various ski resorts including Vail; Breckenridge; and Steamboat steamboat: see steamship. steamboat or steamship Watercraft propelled by steam; more narrowly, a shallow-draft paddle-wheel steamboat widely used on rivers in the 19th century, particularly the Mississippi River and its tributaries. , Colorado; Jackson Hole, Wyoming; Mount Snow, Vermont and Hunter Mountain, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of through April 2004. As the official outerwear sponsor, Columbia Sportswear's Convert(R) brand will provide the event staff with select pieces from its high-performance snowboard collection. These pieces include the Quantum Spectra(TM) Parka, the Iridium iridium (ĭrĭd`ēəm), metallic chemical element; symbol Ir; at. no. 77; at. wt. 192.22; m.p. about 2,410°C;; b.p. about 4,130°C;; sp. gr. 22.55 at 20°C;; valence +3 or +4. Glow(TM) Shell and Glove, the Kilo Thousand (10 to the 3rd power). Abbreviated "K." For technical specifications, it refers to the precise value 1,024 since computer specifications are based on binary numbers. For example, 64K means 65,536 bytes when referring to memory or storage (64x1024), but a 64K salary means $64,000. Kint(TM) Pullover and the Radial Wave(TM) Hat. "We're excited to partner with Mountain Dew for this world-renowned competition, which is an ideal fit with our Company's outdoor philosophy," said Doug Prentice, Columbia Sportswear's Vice President of Outerwear Merchandising. "The Vertical Challenge event is the perfect venue to show off the functionality and durability of Convert's performance apparel collection. The Mountain Dew Vertical Challenge is the longest running (14 years) and farthest reaching Snowboarding and Skiing promotional tour in North America. The nationwide tour reaches captive audiences at the most popular North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. Snowboard and Ski resorts and is produced by Vail, Colorado-based Highline Sports & Entertainment. About Columbia Sportswear Founded in 1938 in Portland, Ore., Columbia Sportswear Company, the maker of Convert, is a global leader in the design, sourcing, marketing and distribution of active outdoor apparel and footwear. As one of the largest outerwear brands in the world and the leading seller of skiwear ski·wear n. Clothing appropriate for various types of skiing. in the United States, the Company has developed an international reputation for quality, performance, functionality and value. To learn more about Columbia Sportswear please visit the Company's web site at www.columbia.com. To learn more about Convert, please visit www.convertboardwear.com. |
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