Conversive(R) Chooses Above All to Enhance Customer Self-Service Solutions; OEM Partnership to Provide Powerful Integration Capabilities for Conversive's Enterprise Product Line.

MALIBU, Calif. -- Conversive, Inc. the leader in customer self-service automation, today announced that it has become an OEM provider of Above All(R) Software. Above All is a provider of award-winning business integration software. By licensing the Above All Composite Application Platform(TM), Conversive will be able to enhance its customer-service solution with even more powerful integration capabilities across disparate applications and systems.

Conversive's web-based customer self-service products merge Call Center capabilities with the power and flexibility of the Internet in a single point of customer contact. Conversive's products are unique, using best practices and business rules to guide customers through a highly effective array of resources including customer data, web pages, interactive forms, graphics, dynamic menus, and more.

Conversive chose to incorporate the Above All platform into its product offering in order to rapidly and effectively expose the full value of an organization's back-office systems to its end-users. Historically, Conversive has had to manually integrate a variety of disparate applications in order to enable customers to self-service their accounts. With Above All, Conversive can easily and cost-effectively integrate the necessary solutions into a comprehensive composite application that has the flexibility to adapt as the business evolves.

For example, a company in the utilities market may want to give their customers selfservice access to information such as their current bill, payment history, usage history, and perhaps to pay their bill online. The required information will often reside in multiple systems. With Above All, the Conversive self-service solution provides end-users with all the necessary data and information to resolve their questions through a single point of customer contact.

Facing the traditional buy-versus-build choice, Conversive determined that Above All was based on SOA principles and would not prove as expensive or invasive as building the solution themselves or using more traditional integration approaches. Above All's solution also allows Conversive to mine application data and business logic faster and more completely than other approaches.

"Conversive products provide extensive self-service resources through a single point of customer contact, including data, graphics, dynamic menus and more," said Rob Rappaport, CEO of Conversive. "By deploying our solutions with the Above All platform, we can rapidly and reliably create outstanding customer service solutions, regardless of where the necessary data and business logic reside."

"Every ISV needs an answer for how best to integrate with other enterprise systems and how to cost-effectively leverage an SOA. With our logical business services approach, the Above All platform addresses these challenges by simplifying the process of assembling and managing integrated composite applications," said Jon Temple, President and CEO of Above All Software. "Our partnership with Conversive will provide compelling benefits to organizations looking to drive better customer service at lower cost on a global scale."

About Conversive

Conversive(R) is the leading provider of conversational self-service solutions. Conversive's "Start the Dialog" strategy provides self-service solutions which complement a wide variety of organizations, clients, applications and budgets. Conversive products have been deployed at such companies as Qantas Airways, Acura Automobiles, and Edward Don & Co. Food Services.

For more information about Conversive, Inc., please visit their web site at www.conversive.com, or call [phone].

About Above All Software

Above All Software provides award winning business integration software that enables customers to leverage service-oriented architectures to meet ever-changing business needs. With Above All's Composite Application Platform(TM), customers transform existing IT investments into rapidly assembled, high-impact business solutions that can be deployed to multiple environments. This new, flexible service-level approach simplifies and reduces the cost of business integration. For more information about Above All Software, visit their Web site at www.aboveallsoftware.com or call 800-819-5530.

NOTE: Conversive and Above All are registered trademarks of their respective companies in the United States and/or other countries.