Converse Debuts Fall 2007 Converse (PRODUCT) RED(TM) Music and Culture Collaborations and Premium Footwear Collection.Converse and Gap Continue to Evolve Their Exclusive, Limited Edition Collection With New Offerings N. ANDOVER, Mass. -- Converse continues its long-term partnership with (PRODUCT) RED with a full collection of premium and limited edition footwear for Fall 2007. As the cornerstone of Converse (PRODUCT) RED, the brand will introduce music and culture collaborations with the legendary punk band Ramones, UK band Kaiser Chiefs
Kaiser Chiefs are an English rock band from Leeds. Nicknamed KC the group was founded in 1997, and consists of Ricky Wilson (vocals), Andrew 'Whitey' White (guitar), Simon Rix (bass), Nick , renowned photographer Ricky Powell Ricky Powell is a legend and a street photographer and host of the public access show, Rappin' with the Rickster. He has a column in Mass Appeal Magazine called "Ricky Powell is... the Doloist". and hip hop culture Hip hop is a subculture, which is said to have begun with the work of DJ Kool Herc, Grandmaster Flash & the Furious Five, and Afrika Bambaattaa. The four main aspects, or "elements", of hip hop culture are MCing (rapping), DJing, urban inspired art/tagging (graffiti), and legends Sedgwick and Cedar. To usher in Verb 1. usher in - be a precursor of; "The fall of the Berlin Wall ushered in the post-Cold War period" inaugurate, introduce commence, lead off, start, begin - set in motion, cause to start; "The U.S. Fall 2007, Converse will also debut a full collection of diverse and iconic Converse (PRODUCT) RED footwear featuring bold colors, premium crafted materials and unique patterns that celebrate culture and inspire originality. In addition, Converse and Gap will continue to evolve their limited edition collection of Converse (PRODUCT) RED Chuck Taylor[R] All Star[R] shoes available exclusively at select Gap stores. (PRODUCT) RED is an economic initiative created by Bono (U2, singer and activist) and Bobby Shriver shrive v. shrove or shrived, shriv·en or shrived, shriv·ing, shrives v.tr. 1. To hear the confession of and give absolution to (a penitent). 2. (Chairman of DATA - Debt, AIDS, Trade, Africa), designed to deliver a sustainable flow of private sector money to the Global Fund to invest in African AIDS programs with an emphasis on the health of women and children.
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"Converse is one of the most democratic brands in the world and we invite people from every walk of life to participate. For almost a Century, Converse has celebrated originals and through (PRODUCT) RED we are dedicated to preserving culture and embracing creativity by collaborating with musicians, artists, athletes and designers on a unique canvas. (PRODUCT) RED is a natural extension of Converse and it makes great sense - shareholders win, consumers win and most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially we are building awareness to stop this global emergency," says Dave Maddocks, Chief Marketing Officer of Converse Inc. About Converse Established in 1908, the Converse brand has built a reputation as "America's Original Sports Company"[TM] and has been associated with a rich heritage of legendary shoe such as the Chuck Taylor[R] All Star[R] shoe, the Jack Purcell John Edward "Jack" Purcell (December 24, 1903 – June 10, 1991) was a Canadian world champion badminton player. Born in Guelph, Ontario, Purcell won five consecutive Ontario championships from 1927 to 1931 and was national champion in 1929 and 1930. [R] shoe and the One Star[R] shoe. Converse was the first basketball shoe to ever make contact with the court in 1917. Soon after, Converse gained iconic status with the creation of the Chuck Taylor All Star shoe in 1923, which went unmatched through five decades of professional basketball. For more information, visit Converse on the web at www.converse.com. About Gap Inc. Gap Inc. is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic banana republic n. A small country that is economically dependent on a single export commodity, such as bananas, and is typically governed by a dictator or the armed forces. , Old Navy, Forth & Towne and Piperlime brand names. Fiscal 2006 sales were $15.9 billion. Gap Inc. operates more than 3,100 stores in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , the United Kingdom, Canada, France, Ireland and Japan. In addition, Gap Inc. is expanding its international presence with franchise agreements for Gap and Banana Republic in Asia and the Middle East. For more information, please visit gapinc.com. About (RED)[TM] and (PRODUCT) RED (RED)'s primary objective is to engage the private sector in raising awareness Raising awareness is a common phrase advocacy groups use to justify a particular event, brochure or even the entire organization. Raising awareness refers to alerting the general public that a certain issue exists and should be approached the way the group desires. and funds for the Global Fund, to help fight AIDS in Africa. Companies whose products take on the (PRODUCT) RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express American Express (NYSE: AXP), sometimes known as "AmEx" or "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses. (U.K. only), Apple, Converse, Gap, Giorgio Armani, and Motorola. MySpace.com is the first media sponsor in the United Kingdom and MTV Networks is the first media sponsor in the US. WWW.JOINRED.COM About the Global Fund The Global Fund is the world's leading funder of programs to fight AIDS, tuberculosis and malaria, which taken together kill over 6 million people per year. Created in 2002, the Global Fund has approved grants worth $7.5 billion to programs in 136 countries. Of this, $2.8 billion has been committed to AIDS programs in Africa. As of December 2006, Global Fund-financed programs had put 770,000 people on antiretroviral (ARV ARV abbr. Bible American Revised Version ARV n abbr (= American Revised Version) → traducción americana de la Biblia ARV n abbr (= ) treatment; had distributed 18 million insecticide-treated bed nets to combat malaria; and had detected and treated more than 2 million TB cases - which are rising sharply due to co-infection with HIV HIV (Human Immunodeficiency Virus), either of two closely related retroviruses that invade T-helper lymphocytes and are responsible for AIDS. There are two types of HIV: HIV-1 and HIV-2. HIV-1 is responsible for the vast majority of AIDS in the United States. - under DOTS, the internationally-approved TB control strategy. The Global Fund is a public-private partnership, governed by representatives of governments, the private sector and civil society from all over the world. It enables countries to design and execute their own programs, but provides funds only on the basis of proven results. It is a lean institution with operating costs of less than 2%, ensuring that resources go directly to where they are needed most. The Global Fund needs additional resources from all sectors to continue scaling up the support for life-saving work around the world. For more information about The Global Fund, visit: www.theglobalfund.org. |
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