Converse Celebrates a Century of Originality and Pop Icon Status as the First in Sports and First in Music.From Basketball Courts to Garage Bands to Art Studios, Converse Commemorates 100 Years of Being Worn by True Originals NORTH ANDOVER North Andover (ăn`dōvər), town (1990 pop. 22,792), Essex co., NE Mass., on the Merrimack River, in a dairy and farm area; settled c.1644, set off from Andover and inc. 1855. , Mass. -- In 2008, Converse Inc. will commemorate its centennial year as one of the world's most coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. , iconic brands. From the invention of the All Star[R] shoe in 1917 to the African-American barnstorming
Barnstorming teams of the 1920s and 1930s, to the birth of the NBA NBA abbr. 1. National Basketball Association 2. National Boxing Association NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (= and rock 'n' roll rock 'n' roll: see rock music. to today's pop culture, so many of those who have disrupted the status quo [Latin, The existing state of things at any given date.] Status quo ante bellum means the state of things before the war. The status quo to be preserved by a preliminary injunction is the last actual, peaceable, uncontested status which preceded the pending controversy. and changed history have worn Converse. The Converse centennial and stories of the true originals who've worn the brand will be told through product, advertising, retail displays and online components throughout the year. "Converse is the footwear company that was first in sports and first in rock 'n' roll, and we will continue to be the brand that inspires originality for the next 100 years," said Jack Boys, Converse CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Converse has gained tremendous momentum with our recent resurgence in performance basketball. We evolved our footwear collaboration with John Varvatos, one of the world's most renowned fashion designers, to launch Converse's men's and women's premium apparel business called 'Converse by John Varvatos' in Fall 2006. And this year, we launched our long-term partnership with (PRODUCT) RED[TM] to help assist in the global emergency and epidemic of AIDS, malaria and tuberculosis in Africa. We are extremely proud of our heritage and excited about the momentum we have as we embark on our next 100 years." The year will be a celebration of the people who have made Converse the cultural icon it is today by incorporating original designs, product collaborations and re-issues of classic shoes into the Converse Century footwear collection. The collection, which will roll out throughout 2008, includes new variations on timeless classics and all-new product that blends modern design with Converse originality. To read the rest of this article and view our image library with print quality downloads, click here: http://mnr.onthescene.com/converse/converse100.html |
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