Converse Announces New Business Arrangement in Canada.

NORTH READING, Mass.--(BUSINESS WIRE)--March 8, 1999--Converse Inc. (NYSE NYSE

See: New York Stock Exchange :CVE (Common Vulnerabilities and Exposures) A list of information security exposures and vulnerabilities sponsored by US-CERT and maintained by the MITRE Corporation. ) announced today that it has entered into a long-term agreement with a company formed by Ted Fletcher Fletcher may refer to one of the following: Ideas and companies

A fletcher makes arrows, see fletching.
Fletcher School of Law and Diplomacy, the graduate school of international relations of Tufts University, located in Medford, Massachusetts.

for the exclusive distribution and license rights in Canada for Converse (logic) converse - The truth of a proposition of the form A => B and its converse B => A are shown in the following truth table:

A B | A => B B => A ------+---------------- f f | t t f t | t f t f | f t t t | t t footwear, apparel, hats and bags. The new company formed by Mr. Fletcher will do business as Converse Canada. The agreement also provides for the transfer of all of Converse's Canadian assets and operations to Converse Canada.

Mr. Fletcher, who is also the President of Starter Canada, commented, "We will be consolidating the operations of Converse and Starter into a more unified and cost efficient system which will provide significant growth opportunities. This combination of Converse footwear, apparel and other products, together with our existing business, provides a tremendous synergy The enhanced result of two or more people, groups or organizations working together. In other words, one and one equals three! It comes from the Greek "synergia," which means joint work and cooperative action. and a great opportunity to increase the presence of Converse in the Canadian market." Alistair Thorburn, Converse's Senior Vice President, International commented, "We are excited about our new relationship with Converse Canada. We believe that it will allow Converse to expand our brand penetration in Canada at a decreased cost to the Company."

Converse is a leading global designer, manufacturer and marketer of high quality athletic footwear for men, women and children. The Company is also a global licensor of sports apparel, accessories and selected footwear. The Company's products are distributed worldwide in over 90 countries through specialty retail, sporting goods Noun 1. sporting goods - sports equipment sold as a commodity
commodity, trade good, good - articles of commerce

sports equipment - equipment needed to participate in a particular sport , department and shoe stores

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Publication:	Business Wire
Geographic Code:	1CANA
Date:	Mar 8, 1999
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