Converse & Pepsi Share Vision of Music in Marketing at MIDEM.PARIS Paris, in Greek mythology Paris or Alexander, in Greek mythology, son of Priam and Hecuba and brother of Hector. Because it was prophesied that he would cause the destruction of Troy, Paris was abandoned on Mt. -- In a unique event, Pepsi and Converse (logic) converse - The truth of a proposition of the form A => B and its converse B => A are shown in the following truth table: A B | A => B B => A ------+---------------- f f | t t f t | t f t f | f t t t | t t , two brands that share a taste for the avant-garde approach to music in marketing, will come together for the first time at MIDEM Midem (short for Marché international de l'édition musicale) is the world's largest music industry trade fair, which has been held annually at the Palais des Festivals et des Congrès in Cannes, France since 1966. , in Cannes. During the "Images and Brands" conference on 25 January, Geoff Cottrill, Chief Marketing Officer of Converse and Frank Cooper III, SVP SVP S'il Vous Plaît (French: Please) SVP Senior Vice President SVP Schweizerische Volkspartei (Swiss People~s Party) SVP Society of Vertebrate Paleontology SVP Social Venture Partners SVP St Vincent de Paul Chief Consumer Engagement Officer of PepsiCo Americas Beverages, will discuss their respective music strategies with Rob Stone, co-CEO of the Cornerstone cornerstone Ceremonial building block, dated or otherwise inscribed, usually placed in an outer wall of a building to commemorate its dedication. Often the stone is hollowed out to contain newspapers, photographs, or other documents reflecting current customs, with a view to Agency, specialists in the association of brands and pop culture. The debate will provide valuable insight into the new business models that bring together brands and music. How can music help build a strong brand image? How can a brand offer visibility to an artist and open fresh outlets for the music industry? Which are the most fruitful fruit·ful adj. 1. a. Producing fruit. b. Conducive to productivity; causing to bear in abundance: fruitful soil. 2. synergies? With a wealth of expertise behind them and drawing on their respective campaigns, the three experts will expand upon the development of innovative partnerships between two industries. The most recent initiatives developed by the two companies are explicit examples of this major challenge. Although Pepsi and Converse are pursuing the same youth market, their strategies in terms of music are distinct. Since the development of rock and roll in the 1960's, Converse has built a strong brand following many music fans by associating itself with some of the biggest rock names in the industry. The "Connectivity" campaign, launched to celebrate the brand's centenary, is the best example of this strategy. PepsiCo has chosen to support creativity by investing in Green Label Sound, the label belonging to its Mountain Dew mountain dew n. Illegally distilled corn liquor. brand dedicated exclusively to singles available for free download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. . Download photos of the three participants from the site: http://www.reedmidem.com/v3/Press/DownloadZone/en New this year: * MidemNet for free! - Access to the cutting-edge digital business conference included in MIDEM registration. * MidemNet Lab: Discover the latest business innovations through a selection of 15 promising music start-ups chosen by a jury of highly successful entrepreneurs. * MIDEM+ - Innovative networking solutions and one-on-one expert guidance to boost business efficiency. * Redesigned exhibition zone - Networking, knowledge and open meeting places right at the heart of the market. * The Fringe Fringe (optics) One of the light or dark bands produced by interference or diffraction of light. Distances between fringes are usually very small, because of the short wavelength of light. - A friendly and efficient manner to showcase artists to the world. Discover all the latest news on our website www.midem.com Note to the editors: ABOUT REED MIDEM Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM MIPIM Marché International des Professionnels d'Immobilier , MIPIM Asia, MIPIM HORIZONS and MAPIC MAPIC Mission Area Prime Integrating Contract (USAF) for the property and retail real estate sectors. Reed Exhibitions is the world's leading events organiser, with over 470 events in 37 countries. In 2008 Reed brought together over seven million industry professionals from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 38 fully staffed offices. Reed organises a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 470 events serves 44 industry sectors, including: Aerospace & aviation, automobiles, broadcasting, building & construction, electronics, energy, oil & gas, engineering, manufacturing, environment, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewellery, life science & pharmaceuticals, machinery, medical education, printing & graphics, property & real estate, security & safety, sports & recreation, travel. For further information about Reed MIDEM visit www.reedmidem.com |
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