Convergys to Debut at PCS '98; Convergys Redefines Customer Management Category.

ORLANDO, Fla.--(BUSINESS WIRE)--Sept. 17, 1998--Convergys Corporation will introduce itself to the Personal Communications Service market at PCS '98 with a customer-designed approach tailored to meet the specific needs of companies in converging industries.

As part of the introduction, Convergys (formerly CBIS and MATRIXX Marketing) will unveil its strategy to provide next-generation solutions that leverage a broad range of customer knowledge to increase the value of its client's customer relationships. Convergys will use advanced technologies to analyze multiple sources of customer-specific data, developing targeted, action-oriented information that can be used throughout the lifecycle to achieve greater customer satisfaction and loyalty, reduce costs, drive innovation, and increase revenue.

"Convergys explodes passive customer care into the much more ambitious concept of customer optimization, which enables our clients to realize the maximum value from their customer relationships," says Jim Orr, president and chief executive of Convergys. "We realize that every time a company interacts with its customers, it's an opportunity to grow the business, and we plan to help our clients use that fact to their advantage."

"Technology is advancing at a frantic pace, and mergers and acquisitions are redefining markets, competitors, and customers almost overnight," said Orr. "While this ever-changing landscape presents today's businesses with many challenges, our billing and customer management expertise, built from a 125-year legacy in the communications market, will help companies in converging markets win the war for customers. The next stage of this will require the integration of customer information and customer service which we're uniquely positioned to provide."

"As competition heats up among service providers in converging markets, more companies are discovering the value of strong customer relationships and the importance of customer management," said Boyd Peterson, director, Consumer Communications at the Yankee Group in Boston. "Combining CBIS and MATRIXX Marketing to form Convergys redefines customer management by bringing together substantial resources that can help clients better leverage billing and customer care as a strategic competitive advantage."

Of course, in the PCS industry, only the name "Convergys" is new. Convergys solutions have been at the center of the dynamic U.S. wireless industry since its inception. In 1983, Convergys produced the first U.S. cellular bill for Ameritech in its primary market, Chicago. Today, the top 3 PCS carriers, Sprint, AT&T, and PCS PrimeCo, rely on Convergys as their billing partner. In fact, Convergys produces wireless bills in 49 of the top 50 wireless markets in the United States, often with more than one client serving the same metropolitan area.

Convergys consists of two groups providing integrated customer management solutions. Convergys Information Management, formerly CBIS, provides customized billing solutions utilizing proprietary software, software development expertise, and high-volume processing capabilities delivered through it data centers. Convergys Customer Management, formerly MATRIXX Marketing, provides value-added solutions designed to increase the effectiveness of customer management programs and enhance customer satisfaction, loyalty, and retention.

Convergys Corporation was formed when Cincinnati Bell Inc. combined its subsidiaries MATRIXX Marketing and CBIS to form an independent, publicly held company through an IPO on August 12, 1998. Convergys is listed on the New York Stock Exchange under the ticker symbol "CVG." ABOUT CONVERGYS

Convergys Corporation (formerly CBIS and MATRIXX Marketing) is a leader in providing outsourced, integrated, customer care and billing services, bringing together world-class resources and expertise to help clients transform customer relationships into a competitive advantage.

Convergys software produces more than one million bills each day, and Convergys customer care handles more than one million calls each day.

Convergys serves the top companies in a wide range of industries, including communications, technology, cable and broadband services, consumer products, financial services, utilities, healthcare, hospitality, and direct response. Headquartered in Cincinnati, Ohio, Convergys employs over 30,000 people at its more than 30 call centers, data centers, and other offices in the United States, Canada, and Europe.

Convergys (NYSE:CVG) is on the Web at http://www.convergys.com