Convergent Sponsors GlobalShop's Digital Signage Network, Blending Simplicity of Total Retail Solution with Sophisticated Communications.Business Editors GlobalShop 2004 Booth #2054a LAS VEGAS--(BUSINESS WIRE)--March 15, 2004 Dynamic New Media Advertising Network Wows Retailers Wanting to Crank Up crank 1 n. 1. A device for transmitting rotary motion, consisting of a handle or arm attached at right angles to a shaft. 2. A clever turn of speech; a verbal conceit: quips and cranks. the "Buzz" with Customers at Point-of-Decision Convergent Media Systems, the leading provider of digital network solutions, today announced that it has been selected by GlobalShop 2004, the largest annual store design and in-store marketing exhibition in the world, as the sole sponsor and provider of networked digital signage Digital signage is a form of out-of-home advertising in which content and messages displayed on an electronic screen, or digital sign, can be changed without modification to the physical sign, typically with the goal of delivering targeted messages to specific locations at for this year's show. With the focus of GlobalShop 2004 on the latest trends in display and design, one of the top trends is the use of digital signage to reach customers in the stores through dynamic, personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. visuals. Networked digital signage delivers messages at the point of decision that can be targeted based on time of day, current weather conditions, demographics, etc. Promoting this trend, GlobalShop will utilize Convergent's digital signage network to broadcast up-to-date news throughout this year's three-day show. "GlobalShop recognizes that digital signage is the next 'big thing' in the retail industry and we needed a provider who could demystify de·mys·ti·fy tr.v. de·mys·ti·fied, de·mys·ti·fy·ing, de·mys·ti·fies To make less mysterious; clarify: an autobiography that demystified the career of an eminent physician. this early-stage concept in advertising for retailers and brand marketers," said Doug Hope, group vice president, VNU VNU Volontaires des Nations Unies (French) VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch) VNU Virtual Network User Expositions, producer of GlobalShop. "Convergent was the only company that could deliver the full spectrum of onsite digital signage capabilities we needed, from the show floor displays to dynamic content production to the backend network. Convergent's approach is also more user-friendly for our attendees who are not technologists; once they see the digital signage in operation they realize the 'stop 'em in their tracks' appeal that this new medium brings to shoppers." "Retailers and brand marketers coming to GlobalShop will discover a whole new way to enhance the customer's in-store experience resulting in longer shopping times and bigger baskets of goods," said Rick Hutcheson, vice president, marketing for Convergent. "The fact that Convergent provides the soup-to-nuts solution sets us apart from other vendors whose piecemeal piecemeal patchy, e.g. necrosis of the liver in which groups of hepatocytes are separated by small groups of inflammatory cells and fine, fibrous septa following extension of the inflammatory process beyond the limiting plate. approach makes digital signage unnecessarily complex to produce and deliver. The GlobalShop sponsorship is the perfect venue to make a bold statement about our total solution approach." Digital Signage "Hottest Display" at GlobalShop Also known as "captive audience networks" and "narrowcasting Narrowcasting has traditionally been understood as the dissemination of information (usually by radio or television) to a narrow audience, not to the general public. Some forms of narrowcasting involve directional signals or use of encryption. ," retailers, store designers and brand marketers are just beginning to tap into the capabilities that networked customizable digital signage can provide. They can stimulate sales at the point of decision and build brand awareness through high-impact images, while adding an element of fun to customers' shopping experiences. Trade association Point-of-Purchase Advertising International (POPAI POPAI Point-Of-Purchase Advertising International ) shows that specific brands advertised on digital signs realize up to 30% increase in sales. Throughout GlobalShop 2004, Convergent will showcase its digital signage and its complete broadcast network capabilities. A first for GlobalShop, the show daily news, GlobalShop Today will be re-purposed by the onsite Convergent production team for plasma screens located throughout the exhibit floor. Behind-the-scenes a producer, content director, content developers, scheduling manager and a distribution manager will track the daily stories and events, and create dynamic digital signage Digital signage is the generic name for any electronic signage from monocolor LED to full video screen. Dynamic Digital Signage is the generic name for digital signage that works dynamically with a server/client infrastructure that enables the user to schedule any possibility from to broadcast timely updates. In essence, the Convergent team will run much like a daily news show, broadcasting text and images of the news of the day, as well as an up-to-the-minute ticker of events, seminars, special award ceremonies, schedule changes, etc. GlobalShop attendees will see the show news delivered on four 50" Sony screens at the entrances to the Venetian/Sands Expo Center complimented with two additional 42" Sony screens in the show dining area broadcasting via Convergent's digital signage network. Convergent - Only Total Solution for Digital Signage Convergent is the only digital signage network that offers a total solution - from design of creative content to installation, operation and maintenance of the network. This "one stop shop" provides forward-thinking retailers an easy-to-implement solution for broadcasting in-store, point-of-decision advertising, including offers, tips, specials, sales and other promotional information. Studies show that consumers viewing digital signs in stores are five to 10 times more likely to notice dynamic media than static media, and are two to five times more likely to recall the advertising message. For example, retailers can use digital signage to move inventory by changing content to reflect weather conditions, updating displays to promote jackets, boots, tank tops and other seasonal merchandise. Plasma screens can be placed at a grocery store isle end-cap to display sale items as well as grab the customer's attention with news and information at the checkout line. Networked digital signage is made possible by Convergent's expertise in digital content development, integration of hardware and software thorough partnerships with industry leaders Sony, Cisco Systems “Cisco” redirects here. For other uses, see Cisco (disambiguation). Cisco System,Inc. (NASDAQ: CSCO, HKSE: 4333 ) is an American multinational corporation with 54,000 employees and annual revenue of US $28.48 billion as of 2006. , and AdSpace, and by providing the staff that is responsible for setting up, operating and servicing the digital network. The same infrastructure that delivers networked digital signage can deliver training programs and corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise. . About Convergent Media Convergent Media Systems, founded in Atlanta in 1980, is the leading provider of high-impact video and media-rich communications for digital signage, e-learning and corporate communications enterprise applications. Convergent provides services for over 70 digital media networks and 800,000 viewing locations, including design and development of custom content and courseware, digital asset and learning management, broadcast-quality studio and production services, network engineering, installation and ongoing operations. Clients include AT&T Wireless, Advance Auto Parts Founded in 1932, Advance Auto Parts (NYSE: AAP), headquartered in Roanoke, Virginia, is the second-largest retailer of automotive replacement parts and accessories in the United States. AAP had 2005 sales of approx. $4. , Bank of America
Bank of America (NYSE: BAC TYO: 8648 ) is the largest commercial bank in the United States in terms of deposits, and the largest company of its kind in the world. , Eli Lilly Eli Lilly can refer to:
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