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Convera Helps Translucis' Innovative 'Digital Media Networks' Effectively Market to Young British Nightclub and Bar Patrons.


Business Editors/High-Tech Writers

VIENNA, Va.--(BUSINESS WIRE)--Feb. 25, 2003

Convera's Screen Room(R) Enables Timely and Accurate Search of

Translucis' Video Repository (1) A database of information about applications software that includes author, data elements, inputs, processes, outputs and interrelationships. A repository is used in a CASE or application development system in order to identify objects and business rules for reuse.

Convera (Nasdaq:CNVR CNVR Conveyor ) today announced that the UK's Translucis, a subsidiary of world-leading premium beverage company Diageo and pioneer of a new entertainment medium called 'digital media networks', is using Convera's Screening Room(R) to enable efficient and accurate search over its growing repository of advertising and video clips A short video presentation. .

Screening Room enables Translucis' staff to rapidly retrieve video footage and build outlet-specific play lists that can be downloaded via satellite to over 250 bars and nightclubs across the UK, reaching an audience of over one million people per week.

Translucis' 'digital media networks' broadcast to plasma screens in bars and clubs, offering a mix of visually exciting entertainment and compelling advertising targeted at 18-24 year olds.

Screening Room enables Translucis to more effectively manage vast quantities of data by enabling it to be stored in just one location.

By playing a vital role in Translucis' 'Media Delivery Solution', Screening Room enables the scheduling team to view the footage and tailor A tailor is a person whose occupation is to sew menswear style jackets and the skirts or trousers that go with them.

Although the term dates to the thirteenth century, tailor
 it for distribution while sales staff can view media from the same location and create their own show reels for streaming media See streaming audio, streaming video and digital media hub.  presentations. This enables a faster and more efficient method of working.

Madeleine Madeleine (măd`əlĭn, Fr. mädlĕn`) [Fr.,=Magdalen, i.e., Mary Magdalen], large church of Paris, in the Place de la Madeleine. It was originally planned by J. A.  Buchanan, Operations Director for Translucis commented, "Convera's track record in providing scalable yet cost effective image retrieval An image retrieval system is a computer system for browsing, searching and retrieving images from a large database of digital images. Most traditional and common methods of image retrieval utilize some method of adding metadata such as captioning, keywords, or descriptions to the  solutions, coupled with their excellent professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  support, were key elements of our selection criteria. We needed a search and retrieval tool that was affordable, but more importantly could enable users to query the metadata (1) (meta-data) Data that describes other data. The term may refer to detailed compilations such as data dictionaries and repositories that provide a substantial amount of information about each data element. , retrieve clips and build their own show reels with relative ease."

"The implementation of Screening Room within Translucis' digital repository represents a very exciting application. Convera has created a powerful content management service that is highly scalable and efficient enough to deal with the most complex digital content,"said Graham Jackson Jackson.

1 City (1990 pop. 37,446), seat of Jackson co., S Mich., on the Grand River; inc. 1857. It is an industrial and commercial center in a farm region.
, Business Development Manager at Convera.

About Translucis

Backed by Diageo, the world-leading premium drinks business, the company's vision is to be the most effective way to connect with consumers when they are out and are expecting to spend money. For additional information visit www.translucis.com.
-- Translucis is pioneering a new entertainment medium called digital media networks that broadcasts to plasma screens in bars and clubs, offering a mix of visually exciting entertainment and compelling advertising that appeals to 18-24 year olds.

-- Media is programmed centrally and delivered by satellite.

-- Translucis' prime network, Magnetic, the channel for young adults in stylish bars and clubs is broadcast in over 250 outlets across the UK, including independents and chains, reaching an audience of over one million young adults per week.

-- Advertisers that have used Magnetic include lifestyle brands such as 20th Century Fox, Lynx, Glamour Magazine, Reebok, Revlon, 02 and Sony, plus drinks brands such as Bacardi Breezer, Budweiser, Pernod, Red Square, Smirnoff and Stella Artois.

-- Translucis also offers services to retailers, designing, implementing and managing branded in-store TV networks.


About Convera

Convera is a leading provider of mission-critical enterprise search, retrieval and categorization solutions. Convera's RetrievalWare solutions maximize return on investment in vast stores of unstructured information by providing highly scalable, fast, accurate and secure search across more than 200 forms of text, video, image and audio information, in more than 45 languages.

More than 800 customers in 33 countries rely on Convera's search solutions to power a broad range of mission-critical applications including enterprise portals See corporate portal. , knowledge management, intelligence gathering, profiling, corporate policy compliance, regulatory compliance, customer service and more.

For more information, contact Convera at 800-788-7758, via e-mail at info@convera.com or on the Web at www.convera.com.

This release, including any statements from Convera personnel, contains statements about Convera's future expectations, performance, plans, and prospects, as well as assumptions about future events. The reader is cautioned not to put undue reliance on these forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
, as these statements are subject to numerous factors and uncertainties, including without limitation, business and economic conditions and trends; continued success in technological advances; possible disruption disruption /dis·rup·tion/ (dis-rup´shun) a morphologic defect resulting from the extrinsic breakdown of, or interference with, a developmental process.  in commercial activities caused by terrorist activity and armed conflict, such as changes in logistics and security arrangements; reduced customer demand relative to expectations; competitive factors; and other risk factors listed from time to time in the company's SEC reports. Actual results may differ materially from our expectations as the result of these and other important factors relating to relating to relate prepconcernant

relating to relate prepbezüglich +gen, mit Bezug auf +acc 
 Convera's business and product development efforts, which are further described in Convera's filings with the Securities and Exchange Commission. These filings can be obtained from the SEC's website located at www.sec.gov. Any forward-looking statements are based on information available to Convera on the date of this release, and Convera assumes no obligation to update such statements.

The Convera design logo and the following are worldwide trademarks of Convera: Convera(TM), RetrievalWare(R), and Screening Room(R). The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 25, 2003
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