Convention Webcast Led List of Creative Planet Deals.THE online marketing arm of e-business (Electronic-BUSINESS) Doing business online. The term is often used synonymously with e-commerce, but e-business is more of an umbrella term for having a presence on the Web. consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a iXL Inc. is spinning off from its Atlanta-based parent company to become an independent entity based in Culver City Culver City, city (1990 pop. 38,793), Los Angeles co., S Calif., a residential suburb of Los Angeles; inc. 1917. It is a center of the U.S. motion-picture industry, whose roots in the city date to c.1915. Its chief manufactures are rubber products and computers. . IXL Live has become Digital Planet, and will focus on developing and producing original online chats, as well as video and audio webcasts as part of marketing campaigns. The company was chosen to produce the official convention webcast for the Democratic National Committee at www.Dems2000.com. Digital Planet also has deals with Checkout.com, WebMD WebMD is a medical and wellness information service, primarily known for its public internet site, which provides health information, a symptom checklist, pharmacy information, a place to store personal medical information, and an online community with over 140 moderated expert-led , Yahoo! Inc. and Lycos (Lycos, Inc., Waltham, MA, www.lycos.com) One of the major Web search and content sites on the Web. In 2000, Lycos and Terra Networks, S.A., the leading provider of content and Internet access to the Spanish and Portuguese markets, merged to become Terra Lycos. , among others. IXL retains an ownership stake in the new company, which has also received venture capital investments from Mellon Ventures, Animanagement and Talent Entertainment Group. Company President Steven Chester said additional strategic partners will soon be announced. "It's a very different business from how iXL is run. They build Web sites; we function more like a studio," Chester said. "There's a large demand in the marketplace for these kinds of services, so we thought we'd take advantage of it and grow. Keeping it inside iXL, it was going to be hampered." Instead of just providing its online netcasting services to iXL's customers, now the company will go after any Fortune 2000 company looking to build a brand online. As online consumers become more comfortable downloading downloading - download video and audio or watching streamed netcasts, the demand for Digital Planet's services will only grow because most companies are not in the business of developing online content, Chester said. Digital Planet, which currently has 35 employees, will move this month from its current office in Westwood to a new office with state-of-the-art studios in Culver City. Chester said the company plans to add staff, but declined to provide specifics. |
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