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Convenience for meat lovers.


[ILLUSTRATION OMITTED]

Atria Atria
The heart has four chambers. The right and left atria are at the top of the heart and receive returning blood from the veins. The right and left ventricles are at the bottom of the heart and act as the body's main pumps.
, a leading Scandinavian producer of refined meat products and meal solutions, has recently introduced Amcor EasyPack both in Denmark and Sweden in a horizontal format for their range of sliced meat and cold cuts.

The launch of the new packaging was in response to customer requests for more user friendly packaging. "We carried out consumer tests of different pack types to identify packaging that fulfills our customer's needs. Amcor EasyPack stood out as it received the highest overall rating of all test packs. Amcor EasyPack is not only easy to open and reclosable but the concept also allows an elegant presentation of our products on the consumers dining tables," explains Maria Schmitt, Category Manager at Atria Chark & Deli.

Amcor EasyPack is suitable for a wide range of products and adds to consumer convenience in many different ways. By using Amcor EasyPack there is no need to re-pack the meat into plastic containers once the pack has been opened, which saves valuable space in your fridge.

Amcor EasyPack is easy to open by any member of the family. Simply peel back the airtight air·tight  
adj.
1. Impermeable by air.

2. Having no weak points; sound: an airtight excuse.


airtight
Adjective

1.
 flap The communications protocol used by AOL Instant Messenger (AIM). FLAP runs over TCP/IP and provides the header format for transmitting IM commands and data. It includes the SNAC data type, which is the primary data structure transmitted between clients and servers. See OSCAR.

1.
, pull out the tray and place it on your kitchen table. If you do not consume the contents in one go, just push the tray into the pack again, remove the adhesive adhesive, substance capable of sticking to surfaces of other substances and bonding them to one another. The term adhesive cement is sometimes used in place of adhesive, especially when referring to a synthetic adhesive.  tape and press the flap down Verb 1. flap down - throw violently; "He slammed the book on the table"
slam

throw - propel through the air; "throw a frisbee"
.

Contact Amcor on tel +32 2416 2611 or visit www.amcor.com
COPYRIGHT 2009 Food Trade Press Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2009 Gale, Cengage Learning. All rights reserved.

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Title Annotation:PACKAGING
Publication:Food Trade Review
Date:Mar 1, 2009
Words:236
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