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Convenience Store Chain Transforming Business with Network from New Edge.


VANCOUVER, Wash. -- WSCO Petroleum Inc., an independent convenience store and petroleum operator in Oregon and Washington intends to use technology for transforming how it does business to boost profits and improve speed and quality of service for its customers.

WSCO Petroleum is abandoning dial-up telephone lines in almost 50 convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence.  and gasoline stations in favor of a high-speed private network powered by New Edge Networks, an EarthLink company (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: ELNK ELNK EarthLink, Inc. (stock symbol)
ELNK Ethernet Link
). Installation is underway and the network should be operational by July 1.

With a high-speed private network, WSCO Petroleum will be able to automate many daily time-consuming manual tasks and business functions. Employees at each store will be freed to focus on activities that will improve store appearance, sales, and service.

"We expect our high-speed managed network to give us an hour or two a day in labor savings," said Phil Boitz, director of management information systems for WSCO Petroleum. "Our network will allow our managers and employees to focus on important areas of our business and transform the in-store experience for customers while boosting our own productivity."

WSCO Petroleum plans to use the private network for providing stores real-time access to its price book, checking inventory, and quickly implementing discounts or price changes. This speeds up daily reporting, eliminates paper faxes, and improves accuracy.

The private network also allows WSCO Petroleum to reduce its credit card processing fees and process payment transactions within two to three seconds versus 15 to 20 seconds for dial-up at its unbranded locations. Payment transactions will move from the individual stores to a secure, dedicated direct connection that New Edge Networks maintains with WSCO Petroleum's electronic payment processor, RBS RBS Royal Bank of Scotland
RBS Role Based Security
RBS Rollback Segment
RBS Rare Book School (University of Virginia)
RBS Rural Business Cooperative Service
RBS Ribosome Binding Site (genetics) 
 Lynk.

Future uses of the network include VoIP, short for Voice over Internet Protocol See Internet and TCP/IP.

(networking) Internet Protocol - (IP) The network layer for the TCP/IP protocol suite widely used on Ethernet networks, defined in STD 5, RFC 791. IP is a connectionless, best-effort packet switching protocol.
, for reducing long-distance calling charges as well as remote video surveillance.

New Edge Networks will install, maintain, and monitor network performance for WSCO Petroleum.

"WSCO Petroleum is deploying a flexible managed network that will allow the company to scale and grow without necessarily adding IT network specialists," said Greg Griffiths, vice president of marketing for New Edge Networks. "The fundamental business changes that the network will enable for WSCO Petroleum should drive improvements to their bottom line and a favorable customer experience through more convenient and speedy service."

In addition to 12 unbranded locations, WSCO Petroleum operates 36 other convenience stores and gasoline stations under various brands including: Shell, Chevron, Texaco, Exxon, Mobil and ConocoPhillips. WSCO Petroleum is based in Portland, Ore.

About New Edge Networks

New Edge Networks, based in Vancouver, Wash., is a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of EarthLink Inc. (NASDAQ: ELNK). New Edge Networks builds and manages private networks for businesses and communications providers. Through its nationwide backbone network A backbone network provides a path for the exchange of information between different LANs or subnetworks.[1] A backbone can tie together diverse networks in the same building, in different buildings in a campus environment, or over wide areas.  with almost 900 switches and Internet routers, New Edge Networks uses any blend of network and access technologies (MPLS (1) (MultiProtocol Lambda Switching) The earlier name for GMPLS. See GMPLS.

(2) (MultiProtocol Label Switching) A standard from the IETF for including routing information in the packets of an IP network.
, frame relay A high-speed packet switching protocol used in wide area networks (WANs). Providing a granular service of up to DS3 speed (45 Mbps), it has become popular for LAN to LAN connections across remote distances, and services are offered by most major carriers. , ATM, xDSL, cable, wireless, and satellite) for providing high-speed connections at any business address in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Network options include any combination of access, network management functions, and on-site installation services. For more information visit www.newedgenetworks.com or call 1-360-693-9009.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 30, 2007
Words:514
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