Control Room and Live Earth Announce New Leadership.

LOS ANGELES -- Kevin Wall, Chairman and CEO of Control Room and Live Earth, today announced the promotions of Aaron Grosky and Nina Guralnick. Effective immediately, Grosky and Guralnick will assume new roles as president of Control Room and Live Earth, respectively, responsible for identifying and executing each company's strategic and operational initiatives.

Formerly executive vice president of music programming and production for Control Room, Aaron Grosky developed and delivered the company's long-term programming strategy and led all Control Room productions. Leveraging longstanding relationships with artists, managers and labels, Grosky identified key opportunities with the world's leading artists, negotiated deal terms with management and labels to maximize the offering for a variety of distribution partners, and oversaw all aspects of production to ensure the highest quality end product for both artists and distribution partners. Simultaneous to his role at Control Room, Grosky was tapped to serve as global producer of talent and programming for Live Earth. He was responsible for securing 150 top artists and creating the programming strategy for the nine stages around the world during the 24-hour broadcast, which ultimately broke worldwide television and broadband audience records. As president of Control Room, Grosky will continue to refine the company's long-term strategic vision, identify the company's overall music programming, production and distribution strategies, and serve as primary liaison with key content distributors including MSN, MediaFlo and MyNetworkTV, as well as artist management and labels.

As Control Room's general manager, Nina Guralnick guided the company's strategic direction and development of partnerships with key content distributors, including MSN, NCM, MediaFlo, and DIRECTV, as well as overseeing the company's daily operations. In addition to her role at Control Room, Guralnick was tapped to serve as Live Earth's executive-in-charge, overseeing broadcast relationships and strategic partnerships, brand communications and all aspects of Live Earth's interactive and new media elements leading to millions of personal commitments and the most watched online entertainment event ever. As president of Live Earth, Guralnick will identify the company's long-term strategic vision and continue to engage a global audience through the development of programs that leverage the power of entertainment to arm audiences with the tools to solve the climate crisis. She will continue to advance relationships with The Alliance for Climate Protection and international NGOs, as well as work within the live events industry to share Live Earth's expertise and encourage adoption throughout the space.

"Nina and Aaron represent the brightest and most driven professionals in our industry," said Kevin Wall, Chairman & chief executive officer of Control Room and Live Earth. "They each possess an intimate knowledge of these core businesses and, coupled with a forward-thinking vision of how these respective companies can excel, they are poised for great achievements. I'm fortunate to be able to acknowledge their longstanding contribution with these important and significant promotions."

About Control Room

As the leading producer and distributor of world-class entertainment, Control Room's live music programming showcases the world's biggest artists from a variety of venues through multi-platform broadcasts via television, broadband and wireless platforms. Designed in response to the shift in entertainment media consumption, Control Room is an entertainment network that offers audiences control in how, when, and where they experience entertainment content. Control Room has produced and distributed more than 80 live music events delivering the highest quality productions in the industry with 8-10 camera shoots in Native HD (1080p) and using Dolby 5.1 to ensure the most compelling audience experience. In 2007, Control Room produced the largest entertainment event in history, Live Earth.

On July 7, 2007, the 7-continent, 24-hour music extravaganza featured 150 of the world's leading artists to raise awareness for the Climate Crisis with a message of solutions and personal responsibility.

About Live Earth

Live Earth is a monumental music event that brought together more than 2 billion people on July 7, 2007, to combat the climate crisis. Live Earth staged concerts in New York, London, Sydney, Tokyo, Shanghai, Rio de Janeiro, Johannesburg and Hamburg, and featured a mix of both legendary music acts like The Police, Genesis, Bon Jovi and Madonna with the latest headliners like Kanye West, Kelly Clarkson, Black Eyed Peas and Jack Johnson.

Live Earth's 24 hours of music across 7 continents delivered a worldwide call to action and the solutions necessary to answer that call. Live Earth marked the beginning of a multi-year campaign to drive individuals, corporations and governments to take action to solve the climate crisis. Live Earth is partnering with the Alliance for Climate Protection, The Climate Group, Stop Climate Chaos and other international organizations in this ongoing effort. Live Earth was founded by Kevin Wall, a worldwide executive producer of the Live 8 concert series in 2005, and is supported by former U.S. Vice President Al Gore.