Continuing education quiz.

The continuing education quizzes in ABA Bank Marketing magazine provide up to 10.0 continuing education credits per year to Certified Financial Marketing Professionals (CFMPs). Each quiz consists of 10 questions taken directly from the articles in each issue and have been pre-approved by the ICB for 1.0 credit per quiz. CFMPs must correctly answer seven out of the 10 questions to receive the credit.

To take the quiz, please go to www.icbmembers.org, Iogin, and click on "Continuing Education Quizzes (ABA Magazine)" located on the left-hand side of the page. Once you have completed the quiz, you will receive immediate notification of the results, which can be printed and saved for your records. Quiz credits are automatically uploaded to your record and will show under "My Continuing Education Credits" within 48 hours. If you have any questions, contact ICB's Continuing Education Manager at [e-mail].

Website Redesign: Little Changes--Big Difference

by David Rubini

1. When the customer has completed registration for online banking, be sure to provide:

[] A list of products and services.

[] A primer on common financial problems.

[] A message from the president.

[] Explicit links on what to do next.

2. All of the following are good tips on writing content for the Web EXCEPT for:

[] Be concise.

[] Use bulleted items to display lists.

[] Use all capital letters for emphasis.

[] Put important information in bold.

Web Site Redesign Basics: Build the Online Brand

by Abu Noaman

3. To get a rough measure of return on investment in a redesign project:

[] Measure the multiple conversion points.

[] Calculate total hits.

[] Determine what percentage of customer sign up for online banking.

[] Track applications submitted online.

4. Banks need to continuously enhance their Web sites for all of the following reasons EXCEPT for:

[] Customers are becoming more Web savvy.

[] Customers become bored with unmodified sites.

[] Other banks are improving their sites.

[] More banking activity is going online.

5. The foundation of any Web redesign should be:

[] Your bank's capacity to accept change.

[] Your brand.

[] The customers' level of computer literacy.

[] Available customer bandwidth.

Magic that Endures

by Bob Loughhead

6. Many banks overlook the value of promoting their:

[] Community involvement.

[] Approachable employees.

[] Customer orientation.

[] Financial stability.

7. A brand council or steering committee is a great way to:

[] Generate new ideas for tweaking the brand.

[] Identify brand violations and misuses.

[] Resolve brand disputes.

[] Educate as well as involve senior executives in brand issues.

8. A bank's greatest brand-building asset is its:

[] Marketing budget.

[] Community relations.

[] Employees.

[] Advertising.

Now Screening Near You

by Deb Stewart

9. One key finding of The John Ryan Performance survey of European banks is:

[] Digital signage is best suited for large banks.

[] Color and sound are critical to success.

[] Adoption of digital signage is skyrocketing.

[] Content does not have to be customized for every branch.

10. In the future, digital merchandising is expected to be able to do all of the following EXCEPT for:

[] Craft customized messages based on which specific individuals are in the branch.

[] Eliminate the need for generic content, such as new, weather or sports.

[] Assist in in-branch employee training and communications.

[] Acquire customers through exterior window displays.